U-Swirl Now Swirling in Georgia

U-Swirl's 30TH Location Open in Marietta, GA

HENDERSON, Nev., July 11, 2012 // PRNewswire // -- U-Swirl, Inc. (OTCQB: SWRL), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, announced today that the 30th U-Swirl Cafe in the chain has opened for business in Marietta, Georgia. Georgia marks the eleventh state of operation for the frozen yogurt chain.

"We are so very pleased to have the store open here in Marietta," said Darrell Jenkins, owner of River Jordan, Inc., a U-Swirl franchisee in Marietta, Georgia. He continued, "We have been anticipating this day for a while and couldn't be happier to share U-Swirl with our fine community here in Marietta!"

Marietta is 15 miles northwest of Atlanta and the Cobb County seat. At 23 square miles, Marietta is one of Georgia's most populous cities, with 56,579 residents calling the city home.

For more information regarding U-Swirl, Inc., go to www.u-swirl.com.

Safe Harbor Statement

This press release contains forward-looking statements regarding the timing and financial impact of U-Swirl, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in U-Swirl's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2011. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. U-Swirl, Inc. undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

Contact:

U-Swirl, Inc.
O: 702-586-8700
F: 702-834-8444
info@u-swirl.com

SOURCE U-Swirl, Inc.

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