Choice Hotels International --- "The Official Hotel of Summer™"

Wouldn't it be a bummer if you missed the best deals of the summer?

SILVER SPRING, Md., July 10, 2012 // PRNewswire // -- The verdict is in! Wherever your summer excursions take you, Choice Hotels International, Inc. (NYSE:CHH) is officially the place to stay. Whether your summer plans include a relaxing vacation, or visiting family and friends, Choice Hotels is consistently the best value. This summer, we are offering even more to help travelers save. Don't miss all of the fantastic ways that we are claiming our spot as "The Official Hotel of Summer™".

Like getting free gas? From July 10th to August 11th, 2012 consumers should be sure to enter for their chance to win $50 in free gas! Just "like" Choice Hotels on Facebook, complete the contest registration form, upload your favorite vacation picture and a brief description, and you'll be entered into our daily gas card giveaway!*

While guests are pumping their free gas, they can check out Gas Station TV (GSTV), the largest national video network at the pump, to make their summer trip is even more convenient! The dynamic map included in the Choice Hotels promos at the pump will highlight the closest Choice Hotels property to help you find your next stop along the way. Choice Hotels is also the first company to utilize GSTV's new StarStar-enabled mobile platform. Simply dial **GSTV (**4788) to receive Choice Hotels iPhone, Android or iPad free application on the spot.

More good news for consumers: this summer, two stays pays! Travelers who book at least two separate stays for arrival between May 17th and August 15th, 2012 will be able to earn enough bonus Choice Privileges rewards points to redeem for a $50 gift card at their choice of gas stations, restaurants, retail stores, and more. Both U.S. and Canadian residents who travel throughout North America, Europe, Mexico, Central America, Australasia, and the Caribbean can participate in this promotion.**

"Choice Hotels is really The Official Hotel of Summer; not only are we offering these new promotions and giveaways to add even more value to your vacation, but we continue to offer travelers the best value with our great rooms, free breakfast, free Internet at most locations and a Best Internet Rate Guarantee," said Alexandra Jaritz, senior vice president of brand strategy and marketing for Choice Hotels.

About Choice Hotels

Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of March 31, 2012, more than 350 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 30,000 rooms, and approximately 80 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in approximately 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Hotel Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at member hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.

© 2012 Choice Hotels International, Inc. All rights reserved.

*NO PURCHASE NECESSARY. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.), 18 YEARS AND OLDER WHO ARE CHOICE PRIVILEGES MEMBERS AND who did not purchase any equipment for purposes of entering the Contest. VOID WHERE PROHIBITED. Contest begins 7/10/12 and ends 8/11/12. For Official Rules and prize descriptions, visit www.facebook.com/choicehotels. Sponsor: Choice Hotels International Services Corp. Limit: One (1) prize per person.

**Member must register at ChoiceHotels.com before arrival and book their stays at ChoiceHotels.com or 800.4CHOICE at qualifying rates. Choice Privileges member number must be provided upon check-in. After a second qualifying stay with arrival between 5/17/12 and 8/15/12, you will be awarded enough bonus points to reach the 8,000 point level, which can be redeemed until 9/30/12 for one (1) $50 gift card at defined retailers on ChoiceHotels.com/giftcard. For Comfort Inn®, Comfort Suites®, Quality®, Sleep Inn®, Clarion®, Cambria Suites® or Ascend Collection® hotels, a stay is defined as any number of consecutive nights at one hotel regardless of check-ins or check-outs. For Econo Lodge®, Rodeway Inn®, Suburban Extended Stay Hotel®, or MainStay Suites® hotels, a stay is defined as two (2) or more consecutive nights at one hotel regardless of check-ins or check-outs. Allow 72 hours from check-out for points to post. Only members earning this bonus qualify to redeem for the $50 gift card. Only members that register for the promotion are eligible to earn the defined promotional gift cards during the promotion. Terms and conditions apply to $50 gift card options. See card for details. You must maintain an address in the U.S. (including U.S. territories) or Canada to be eligible for this promotion. For Choice Privileges program details, eligible rates, eligible countries and point redemption rules, visit choiceprivileges.com. Excluding Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden and including Australia, New Zealand, Singapore, Papua New Guinea and Fiji. Terms and conditions apply. See ChoiceHotels.com for details.

SOURCE Choice Hotels International, Inc.

Contact:

Rocco Loverro
+1-301-592-6719
rocco_loverro@choicehotels.com

###

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