July 13, 2012 // Franchising.com // ATLANTA - Hotel Indigo, IHG’s (InterContinental Hotels Group) [LON: IHG, NYSE: IHG (ADRs)] upscale boutique brand, today announced the opening of its second location in Atlanta in one of Georgia’s largest historic districts and just minutes from Hartsfield-Jackson International Airport.
The hotel, located at 1776 Harvard Ave. in historic College Park, offers guests a unique hotel experience with a comfortable design that blends well with the surrounding neighborhood. As unique as many of the area’s historic homes and buildings, the hotel offers guests the intimate service typically associated with boutique lodging along with the peace of mind and consistency expected from a large hotel group.
The 142-room, five-story hotel offers a warm and inviting environment with each room featuring a vibrant décor with touches of starbursts and turquoise. Vintage photographs of the neighborhood can be found throughout the hotel that invite and inspire guests to explore the surrounding historic areas in the city of College Park. Common areas, including the reception area, are well furnished and reflect the region with layered marble brought in from Tate, the marble capital of Georgia.
“The Hotel Indigo brand is a perfect fit for this location,” said Mary Dogan, director, Brand Management, Hotel Indigo, the Americas, IHG. “The vibrant and historic design reflects the surrounding community and further spotlights the neighborhood’s cultural and historic charm.”
The College Park neighborhood has a small town feel where shops and restaurants are are family owned and operated along College Park’s Main Street. The town’s architecture mimics the historic Georgia Military Academy founded in 1900 that is now home to Woodward Academy, one of the largest private schools in the nation.
The new hotel is reflective of its surroundings from the artwork on the wall to the menu at BlueGoose Bar and Kitchen, which serves breakfast, lunch and dinner in a casual environment. Guests can enjoy outdoor dining on the spacious patio and visit the exclusive wine and scotch bar that’s open nightly. Whether they’re visiting the restaurant or attending a function in one of the hotel’s two meeting rooms, guests will discover outstanding service provided by a staff that is courteous and intimately familiar with the surrounding area.
“Our new Hotel Indigo is a place where visitors to the Atlanta area can discover something new and unique,” says General Manager Melissa Turner. “Many of our team members live, work and play right here in College Park and all enjoy sharing their knowledge of the area with our guests.”
The first new hotel to open near the airport in two years, it’s close to Interstate 85 and Interstate 285. The hotel offers complimentary transportation to the nearby airport and is just a block from the College Park MARTA station, making it easy for guests to visit downtown Atlanta, a short ride away.
For business travelers, the new Hotel Indigo is within five miles of the headquarters of Delta Airlines, Chick-fil-A and AirTran Airways. It is also close to Federal Aviation Administration offices. Among the nearby attractions are the Georgia International Convention Center, the Georgia Aquarium, Six Flags Over Georgia and Turner Field.
The hotel offers free high-speed wired and wireless Internet access in guest rooms and public spaces, a 24-hour business center and a fitness center.
Reflective of the trend toward creature comforts with a smaller footprint, space-efficient guestrooms feature plush bedding, high-definition flat-screen TVs, iHome stations and spa-inspired showers with Aveda products. Hard surface flooring with area rugs create a fresh, residential feel.
Each Hotel Indigo property is uniquely designed to reflect the culture, character and history of the surrounding neighborhood. No two hotels are the same. Brand standards don’t dictate the number or size of rooms, making Hotel Indigo ideally suited to conversion properties or independent boutique hotels.
Hotel Indigo Atlanta Airport College Park is owned and managed by College Park Hotels LLC under a license agreement with a company in the InterContinental Hotels Group. For reservations, call 1-877-8-INDIGO.
Hotel Indigo properties participate in IHG's guest loyalty program, Priority Club® Rewards, the industry's first and largest guest loyalty program with 65 million members. Priority Club Rewards membership is free and guests can enroll by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of this hotel or any of IHG's more than 4,500 hotels worldwide.
Hotel Indigo® is an upscale boutique brand that delivers a refreshing and inviting guest experience that is truly reflective of the local community. From the locally-inspired murals to the renewal program where the images, music, scent, and menu items change throughout the year, Hotel Indigo delivers a vibrant, engaging and genuine boutique experience that gives guests the confidence to step out and explore the local neighborhood. Each Hotel Indigo property is unique and designed to reflect the local culture, character and geography of the surrounding area while brand hallmarks ensure consistent and reliable service from location to location. No two hotels are the same.
For more information or to make a reservation, visit http://www.hotelindigo.com, Find us on Twitter http://www.twitter.com/hotelindigo or Facebook www.Facebook.com/hotelindigo.
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, as well as our two newest brands, EVENTM Hotels and HUALUXETM Hotels & Resorts. IHG also manages Priority Club® Rewards, the world's first and largest hotel loyalty program with over 65 million members worldwide.
IHG franchises, leases, manages or owns over 4,500 hotels and more than 661,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc, www.facebook.com/ihg or www.youtube.com/ihgplc.