Four Points by Sheraton Launches ‘Friends of Four Points’ Program Globally
Starwood Hotels & Resorts' fast-growing Four Points brand is 'Best for Business'
STAMFORD, Conn. - (BUSINESS WIRE) - Recognizing that it's often the friendly gestures that are most appreciated by business travelers after a long day on the road, Starwood Hotels & Resorts Worldwide, Inc.'s (NYSE: HOT) Four Points brand is saying to its guests, "Hey friends, this one's on us."
The brand is launching "Friends of Four Points" globally on July 16, 2012. During the 3-month promotion, from mid-July through the end of September, all guests checking in at any of more than 160 Four Points hotels around the world on Mondays through Thursdays will receive a Friends of Four Points "token" for a free perk. The token will be valid for one of four offerings, including a "buy one get one free" Best Brewâ„ as part of Four Points' popular Best Brewsâ„ craft beer program, free dessert, free specialty coffee or free tasty appetizer. Guests can redeem their token during their current stay or during a future stay at any of 160+ Four Points hotels around the world through the end of year. Why? Because everywhere they go, they're a friend of Four Points.
Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood, commented, "At Four Points, our guests appreciate honest value and genuine service." He continued, "This new initiative reinforces the fact that we see our guests as 'Friends of Four Points' and that we'll do everything we can to make them comfortable on the road."
The brand is celebrating the start of the Friends of Four Points promotion with a Friends of Four Points Global Scavenger Hunt. A series of five, oversized Friends of Four Points tokens will be hidden at Four Points hotels across the globe, with clues posted daily on the brand's Friends of Four Points Facebook tab starting on July 16 at www.facebook.com/fourpoints. The first person to find the token at each location will win a fantastic 3-day trip to any Four Points hotel of their choosing around the world, including complimentary airfare, hotel stay and spending money.
As added celebration during launch week (and to keep everyone alert while they search for clues!) Four Points is hosting a "worldwide wake-up call" on Wednesday, July 18th. This worldwide wakeup call provides anyone who stops into any Four Points hotel with a free cup of coffee to help them power through midweek.
For more information on Friends of Four Points and to see what perk is offered at the hotel you're traveling to next, visit www.fourpoints.com/friends, a global microsite where travelers can discover each hotel's chosen perk or find special offers.
"Best for business," Four Points knows that comfort doesn't need to be complicated and has helpful amenities like free bottled water and free Wi-Fi in public spaces. A delicious breakfast with great coffee and refreshing, local beer with Best BrewsSM help guests to start and end the day right.
About Four Points by Sheraton
Great Hotels. Great Rates: With more than 160 Four Points by Sheraton hotels in nearly 30 countries, travelers can find the timeless style and comfort they're looking for with genuine service and everything that matters most, all around the world. From Santiago to Shanghai and Milan to Milwaukee, Four Points hotels can be found in big urban centers, by the airport, near the beach, and in the suburbs. A recent $1 billion invested in renovations, conversions, and new-build hotels has made the brand stronger than ever.
Four Points by Sheraton, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest® program, which offers a breakthrough policy of no blackout dates on Free Night Awards. To learn more, visit www.spg.com.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,103 properties in 100 countries and territories with 154,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.
*Sweepstakes rules vary by country, and not every country is eligible. Terms and conditions are available at www.facebook.com/FourPoints.
(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)
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