ATLANTA--(BUSINESS WIRE)--Popeyes® Louisiana Kitchen, a division of AFC Enterprises, Inc. (NASDAQ: AFCE), launches its redesigned company website today, at www.popeyes.com. The dramatic new look has notable improvements including enhanced navigation and organization, additional messaging capacity, and the identification of Popeyes strong social media presence. Popeyes consumers, employees and investors can now easily navigate directly to Popeyes.com for product, investor relations, franchising and loyalty program information, folding in content previously found on the AFCE.com, PopeyesFranchising.com and BonafideKrewe.com sites.
Popeyes flavor, environment and energy are deeply-rooted in its Louisiana heritage and its new website reflects those attributes. The homepage highlights eye-catching food photography announcing current products and promotions available in restaurants and New Orleans themed background images. The new interactive menu also features new food images as well as enhanced functionality. A clean design and moving interchangeable images illustrate additional offerings from Popeyes such as its catering service, beverage platform, and loyalty program. And, for those consumers fascinated by recommendations, the website features PopCulture, a social media portal sharing recent posts by brand zealots.
"Popeyes is excited to unveil this new website to our guests," said Dick Lynch, chief global brand officer at Popeyes. "A few years ago, we began a brand transformation that included a new brand identity, menu, advertising and restaurant reimage. Today, we are taking the next step by launching our newly redesigned website, Popeyes.com. Guests will find the new site to be consistent with who Popeyes is today, easier to navigate and much more interactive."
The new Popeyes.com site was designed by Campbell Mithun, the Minneapolis-based advertising and marketing firm who was recently named Popeyes digital agency of record. The agency supports Popeyes with digital integration of key promotions, social-media efforts, mobile marketing and analytics/reporting.
Visit www.Popeyes.com today to get information on:
Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world's second largest quick-service chicken concept based on the number of units. As of April 15, 2012, Popeyes had 2,044 operating restaurants in the United States, Puerto Rico, Guam, the Cayman Islands and 26 foreign countries. For more information, visit the Popeyes Louisiana Kitchen Web site at www.popeyes.com.