Era Real Estate Welcomes Atlantic Realty in Metro Atlanta
Firm Taps Global Franchise to Leverage Growth Opportunities
July 26, 2012 // Franchising.com // PARSIPPANY, N.J. and ALPHARETTA, Ga. – ERA Real Estate, a leading global real estate franchisor, today announced the franchise affiliation of Atlantic Realty, in Alpharetta, Ga., which will now operate as ERA Atlantic Realty.
Headquartered at 3560 Old Milton Parkway, Atlantic Realty has been one of Metro Atlanta's leading REO listings brokers for the last 10 years, and in 2009, owner Greg Kurzner expanded the company by adding a residential sales division with the goal of becoming a full-service brokerage. In 2011, the firm accounted for nearly $60 million in sales volume.
"In order to build upon our presence in the greater Atlanta market, we knew we needed to expand our lines of business," said Kurzner. "Joining the ERA® network allows us to tap into the momentum of a growing brand and leverage the tools, technology and resources that will bring our company to the next level across the board."
"The addition of Atlantic Realty to our system fortifies ERA Real Estate's footprint in the growing Metro Atlanta market," said Charlie Young, president and CEO of ERA Franchise Systems LLC. "Greg has repeatedly demonstrated his ability to position his company for growth by being ahead of the curve which is well aligned with ERA Real Estate's forward-thinking approach to providing innovative business solutions to our franchisees."
Kurzner's roots in the market date to 1988, and he has worked in and owned commercial, REO and residential real estate operations during his nearly 25-year career. A Life Member of the Atlanta Board of Realtors, Kurzner has been recognized as one of the organization's Top 10 producers for the past five years. He received his undergraduate degree in financial management from Clemson University, and went on to earn an MBA from the S.C. Johnson Graduate School of Management at Cornell University.
About ERA Real Estate
ERA Real Estate is an innovative franchising leader in the residential real estate industry with 40 years experience in developing consumer-oriented products and services. The ERA® network includes approximately 30,000 brokers and sales associates and approximately 2,500 offices throughout the United States and 34 countries and territories. Each office is independently owned and operated. ERA Real Estate is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. ERA Real Estate information is available at: ERA.com.