Jamba Juice Celebrates Opening of Twenty-First Airport Location; New Franchise Store Opens in McCarran International Airport, Las Vegas

Jamba Juice Celebrates Opening of Twenty-First Airport Location; New Franchise Store Opens in McCarran International Airport, Las Vegas

Company Growth Continues in Non-Traditional Formats

EMERYVILLE, Calif. - (BUSINESS WIRE) - Jul. 30, 2012 - Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand, announced today the opening of its first franchise store at McCarran International Airport, Las Vegas, representing the twenty-first airport location to open globally as Jamba® expands its presence in more non-traditional venues.

The McCarran International Airport store is located in Southwest Airlines Terminal C, near gate C-25 and offers a menu of more than 30 blended-to-order, delicious whole fruit and fruit and vegetable renowned Jamba Juice® smoothies, fresh squeezed juices and juice blends, and hot tea and coffee, complemented by Jamba’s exclusive baked good, snacks, and meal offerings including California Flatbreads™, home style, slow cooked hot oatmeal made with organic steel cut oats, hot breakfast wraps, mini-wraps, and bistro sandwiches. The location is open from 4:30 a.m. to 8:30 p.m. based on flight schedules. This store also offers a 10% discount for all military personnel in uniform.

“As an Executive Chef, I pay close attention to the quality of ingredients used to make wholesome and nutritious foods that people will also enjoy eating time and time again,” said Chef Michael Ty, Principal of Hospitality Culinaire, Inc. and Jamba Juice Franchise Owner. “In Jamba, I found a fantastic partnership as they are committed to using high quality ingredients to produce outstanding products that taste great , are better for you, and that people love.”

This is the first Jamba Juice store for Hospitality Culinaire, Inc. and Executive Chef Michael Ty, a highly experienced franchise owner, who operates two additional branded concepts at McCarran Airport. Chef Ty is a widely recognized and highly accomplished Certified Executive Chef and a member of the American Academy of Chefs. He is in his third term as the American Culinary Federation (ACF) National President. In addition to his franchise and culinary leadership, Chef Ty provides event management, chef consulting, and sales and marketing of foodservice products for Chef Apparel and Hospitality Culinaire, Inc., the family managed quick-service restaurant operation responsible for the branded concepts at McCarran airport.

In 2000, Chef Ty established The ACF Chef and Child Michael Ty Endowment Fund to provide scholarship funding to recognize ACF Chefs working on the fight to end childhood hunger and educate children involved in the Chef and Child foundation programs.

Jamba expects to have more than 30 outlets in operation within transportation centers, including airports, bus, and rail terminals, by the end of 2012, building upon the Company’s initiative to launch flexible non-traditional franchise formats in travel hubs, grocery outlets, malls, and college and universities nationwide. The Company plans to develop 40 to 50 traditional and non-traditional locations within the U.S. and 10-15 international locations in 2012.

Jamba Juice is currently open in the following airport terminals and transportation hubs:

1. Atlanta International Airport (Anticipated opening October 2012)

2. Baltimore Washington Airport

3. Charlotte Airport, The Atrium

4. Chicago O'Hare International Airport, Terminal 1

5. Dallas Fort Worth International Airport (Anticipated opening October 2012)

6. Denver International Airport, Terminal 2

7. Ft Lauderdale Airport (Anticipated opening November 2012)

8. Houston Bush International Airport, Terminal E

9. JFK International Airport, The New Jet Blue Terminal

10. Lexington Blue Grass Airport, Kentucky (Anticipated JambaGO opening October 2012)

11. McCarran International Airport, Las Vegas (Now Open)

12. Newark International Airport #1, Terminal A

13. Newark International Airport #2, Terminal A (JambaGO)

14. Newark International Airport #3, Terminal C

15. Newark International Airport #4, Terminal A3 (JambaGO)

16. Oakland International Airport, Terminal 2

17. Philadelphia International Airport, Gate D-6

18. Portland Airport

19. Salt Lake City International Airport (Anticipated opening September 2012)

20. San Diego International Airport, Terminal 2

21. San Jose International Airport, Terminal B

22. Tallahassee Regional Airport (JambaGO)

23. Midland International Airport (JambaGO)

24. Incheon International Airport (South Korea)

25. Incheon International Airport, Gate 114, Third Floor (South Korea)

26. Incheon International Airport, Gate F, First Floor (South Korea)

27. Penn Station, New York City

28. Port Authority New York

29. Union Station Chicago

30. Union Station Washington DC

31. Rockefeller Center, New York

32. Gangnam Station (South Korea)

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of April 3, 2012, there were 769 Jamba Juice store locations globally. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projections as well as the current beliefs and assumptions of Jamba's management. Words such as “outlook”, “believes”, “expects”, “appears”, “may”, “will”, “should”, “anticipates”, or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to factors discussed under the section entitled “Risk Factors” in Jamba's reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond Jamba's control. You should not place undue reliance on forward-looking statements. Jamba does not assume any obligation to update the information contained in this press release.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50358013&lang=en

Source: Jamba Juice Company


Jamba Juice Company
Janice Duis, Corporate Communications

Jamba Juice McCarran Airport
Michael Ty, Owner and President
Hospitality Culinaire, Inc.



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