Women: Ideal for Franchising

Women: Ideal for Franchising

July 30, 2012 // Franchising.com // Easton, Md. - With 43 years of helping women become successful franchisees, the team at Decorating Den Interiors (www.decoratingden.com) knows up close and personal why women are ideal franchise candidates. With most of its franchisees women, Decorating Den Interiors is the largest home furnishings and interior design franchise company in North America, and was recently named a Retail Star by a home furnishings publication.

Linda Burzynski, a member of the Enterprising Women Magazine Hall of Fame and a recipient of the International Franchise Association’s Bonnie Levine Award, which is bestowed upon a female franchisor or franchisee who has contributed substantially to the growth of franchising says, “I’ve seen time after time how women use their natural abilities to become successful franchisees.”

“I recently saw an article,” she notes, “that said ‘women tend to be great organizers, can prioritize well, and have an eye for detail. Women often have the ability to think quickly, improvise, and adapt when necessary. And, women are known to have strong networking and communications skills, tend to be more financially conservative and willing to start small on their way to growing big.’ Those all are qualities that make for a terrific franchise candidate. In our case, we also look for a love of decorating as a foundational characteristic.”

“The proof is in our track record,” says Joanne North, senior vice president, “In my 35 years with Decorating Den Interiors, I’ve seen hundreds of women fit having an independent career into a variety of life’s circumstances. I’ve seen many of them grow franchises that put them in the top 15-percent of women-owned businesses in the U.S. in terms of sales.”

The success and creativity of Decorating Den Interiors women recently earned the company’s selection as a Retail Star by Home Accents Today magazine. Susan Dickenson, retail editor, particularly complimented the company for its new LIVV! Accents home accessories direct sales program, headed by Burzynski.

“In addition to building solid business enterprises, many of our owners have become well-known decorators with their work published in national and regional magazines,” says North, who oversees retail operations. “One of the phrases we hear often is ‘I’m living a dream.’ Helping more women achieve that dream is our company’s dream.”

Decorating Den Interiors offers a variety of opportunities for women to enter the field of interior design and decorating. Its traditional franchise, which began in 1969, enables owners to provide comprehensive design services and wide array of home furnishings. The newer Window Fashions franchise provides an opportunity to enter the business with a narrower focus and less risk. The newest offering is the direct sales LIVV! Accents program, which can be a part-time venture. All are explained at http://www.decoratingden.com/career-opportunities-5.html

About Decorating Den Interiors

Established in 1969, DDI is the largest home furnishings franchise business in North America. Each interior decorator has access to thousands of samples of designer window, wall and floor coverings, furniture and accessory products, all brought directly to the each client’s home or office. Decorating Den’s experts are featured in interior decorating magazines, journals and books, such as “Decorating…the Professional Touch,” by Decorating Den’s Director of Design, Carol Donayre Bugg, ASID, DDCD.


Ross Feltz
Public Relations Counsel,



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