California Tortilla Partners With Discovery Channel for 25th Annual Shark Week

Relationship Expands with Hats, Mobile App, Social Media Contests

July 31, 2012 // // Washington, D.C. – For the second year in a row, fast casual chain CALIFORNIA TORTILLA will partner with Discovery Channel for their annual “Shark Week” programming event.

On Wednesday, August 8, California Tortilla customers who purchase a Fish Taco chainwide will receive a Shark Fin hat, along with information about the official kid-themed Shark Week mobile app.

“We are thrilled to continue our relationship with Discovery Channel for a second year as well as feature our delicious Fish Tacos,” said California Tortilla Vice President of Marketing Stacey Kane.

In addition to the Shark Fin hat and mobile app, California Tortilla is providing prizes for two social media contests surrounding Shark Week.

  • #ChompiePic Photo Contest: People who follow @DiscoveryComm, take a photo of Chompie, the giant “shark” surrounding the Discovery Communications building and Tweet it using the #ChompiePic hashtag will be entered to win burrito packs.
  • Request a #ChompieAttack at Work: Chompie’s little brother, Chompie, Jr., and California Tortilla's new mascot, The Guaca Mole will be making surprise attacks around the greater Washington region, bringing California Tortilla cateringparties with them. To enter an office, people can Tweet @DiscoveryComm with their location and that they want a #ChompieAttack.

California Tortilla’s Fish Tacos are made with fresh blackened fish, a tangy cabbage slaw, lime, cilantro and chipotle sour cream, wrapped in a warm tortilla.

Shark Week returns to Discovery Channel for the 25th year on Sunday August 12th at 9PM.

About California Tortilla

Since 1995, California Tortilla has been serving fresh, made-to-order,delicious, award-winning signature burritos, quesadillas, salads and other “Cal-Mex” favorites. Based in Rockville, MD, the fast-casual chain has over 37 locations across the Mid-Atlantic in Maryland, Virginia, Pennsylvania, Delaware, Massachusetts and the District of Columbia. Best known for their fresh food, innovative promotions, customer community engagement via Twitter, Facebook and their famous newsletter, Taco Talk.

For more information and to inquire about franchising opportunities, please visit or call 301-545-0035.


Mike Schaffer
Content Marketing Director
1309 F St. NW #300
Washington, DC 20004



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