California Tortilla Partners With Discovery Channel for 25th Annual Shark Week

Relationship Expands with Hats, Mobile App, Social Media Contests

July 31, 2012 // Franchising.com // Washington, D.C. – For the second year in a row, fast casual chain CALIFORNIA TORTILLA will partner with Discovery Channel for their annual “Shark Week” programming event.

On Wednesday, August 8, California Tortilla customers who purchase a Fish Taco chainwide will receive a Shark Fin hat, along with information about the official kid-themed Shark Week mobile app.

“We are thrilled to continue our relationship with Discovery Channel for a second year as well as feature our delicious Fish Tacos,” said California Tortilla Vice President of Marketing Stacey Kane.

In addition to the Shark Fin hat and mobile app, California Tortilla is providing prizes for two social media contests surrounding Shark Week.

  • #ChompiePic Photo Contest: People who follow @DiscoveryComm, take a photo of Chompie, the giant “shark” surrounding the Discovery Communications building and Tweet it using the #ChompiePic hashtag will be entered to win burrito packs.
  • Request a #ChompieAttack at Work: Chompie’s little brother, Chompie, Jr., and California Tortilla's new mascot, The Guaca Mole will be making surprise attacks around the greater Washington region, bringing California Tortilla cateringparties with them. To enter an office, people can Tweet @DiscoveryComm with their location and that they want a #ChompieAttack.

California Tortilla’s Fish Tacos are made with fresh blackened fish, a tangy cabbage slaw, lime, cilantro and chipotle sour cream, wrapped in a warm tortilla.

Shark Week returns to Discovery Channel for the 25th year on Sunday August 12th at 9PM.

About California Tortilla

Since 1995, California Tortilla has been serving fresh, made-to-order,delicious, award-winning signature burritos, quesadillas, salads and other “Cal-Mex” favorites. Based in Rockville, MD, the fast-casual chain has over 37 locations across the Mid-Atlantic in Maryland, Virginia, Pennsylvania, Delaware, Massachusetts and the District of Columbia. Best known for their fresh food, innovative promotions, customer community engagement via Twitter, Facebook and their famous newsletter, Taco Talk.

For more information and to inquire about franchising opportunities, please visit www.californiatortilla.com or call 301-545-0035.

Contact:

Mike Schaffer
Content Marketing Director
iostudio
1309 F St. NW #300
Washington, DC 20004
202.531.3009
www.iostudio.com
@mikeschaffer

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Sky Zone
Sky Zone created, built and franchises the first of its kind wall-to-wall trampoline playing courts with unlimited purposes and endless possibilities.
e² Young Engineers
e² Young Engineers is an innovative new approach to teach STEM principles using our uniquely designed LEGO and K'nex kits.
Which Wich® Superior Sandwiches
Which Wich is changing the franchising game with our fun, personalized, and incredibly attractive business approach.
Launch Trampoline Park
Launch Trampoline Park is an indoor sports and entertainment facility featuring interconnected trampolines that form a giant jumping surface. Our...
The Joint Corp.
The Joint® Chiropractic is reinventing chiropractic care. Our vision is to become the largest, most respected provider of chiropractic services...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)