August 01, 2012 // Franchising.com // Atlanta, Ga. - Welcomemat Services, a franchised marketing strategies and technology company that provides monthly gift-check packages to new movers, has announced their expansion into the South Florida market with the signing of two new franchisees. David Tabb purchased the Fort Lauderdale territory and Mark Sullivan purchased Boca Raton and Pompano Beach territories, fueling the company’s growth in a largely undeveloped market.
“With a steady stream of new residents every year, Florida offers significant growth opportunities for the Welcomemat Services concept,” said Brian Mattingly, CEO. “We’re excited to have a presence here and welcome David and Mark to our growing team. Like so many of the franchisees in our system, David and Mark both bring years of sales and marketing experience to their new businesses; we look forward to their positive contributions to the system. Other potential markets we’ve identified for expansion include Tampa, St. Petersburg, Jacksonville, Orlando, North Palm Beach and Pensacola.”
The Welcomemat program is designed to target new residents when they move into an area by presenting them with invitations to try various businesses and organizations, helping them to get acclimated to their new surroundings. Unique in the estimated $133 billion local advertising market, Welcomemat not only provides local businesses access to new loyal customers, but its specialized patented technology stores and logs customer demographics for use by the local businesses it supports. It’s the first and only cooperative mail service to employ proprietary technology that enables new resident information to be barcoded onto every gift check, allowing clients to receive free customized tracking and information reports regarding responses to their offers.
“One thing that has had a positive impact on our growth is that as the franchise matures, our current franchisees are able to validate the system with their results,” said Brian Mattingly, CEO. “Utilizing their success from these franchise opportunities with Welcomemat has been extremely helpful in the recruitment process.”
Additionally, Welcomemat has propelled the brand into the digital marketplace with the recent launch of a new mobile loyalty program that rewards customers for visiting local businesses regularly. The Punchpoints smart phone app helps new residents explore their new neighborhood restaurants, shops and other local service providers. The customer collects Punchpoints by scanning a QR code at each business they visit, and the points are later redeemed for exclusive rewards. With over 30 small businesses in Atlanta currently signed up for the app and over 200 users in the consumer marketplace, Welcomemat plans a nationwide rollout in August.
With its proven business model, large client base and unmatched innovation and sophistication, Welcomemat is well positioned as an up-and-coming franchise brand. Welcomemat franchise owners are not required to have industry experience, but solid sales and networking skills are required to effectively build relationships with advertiser clients. Many franchisees have experience in real estate, sales, marketing or business.
Since franchising began in early 2011, Welcomemat has expanded to 13 franchised units and maintains eight corporate-operated locations. Projections call for the opening of 5 additional franchise locations in 2012 toward a goal of opening 200 locations during the next five years in high-profile, transient markets across the country.
Sanderson & Associates, Ltd.
Courtney Thomas | Nicole Benzer
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