August 07, 2012 // Franchising.com // DALLAS - As kids, a lemonade stand was much more than a place to sell cold drinks to neighbors. It was a hangout where friends celebrated intense heat, drank up the flavor of summer cup by cup and experienced a special kind of magic. And it’s back with a twist.
Red Mango, America’s 2011 #1 Zagat-rated frozen yogurt and smoothies chain, invites the whole family to cool off in style this summer with its new Lemonade frozen yogurt and Frozen Lemonade Chillers now available nationwide.
Labeled as “shockingly sweet and tangy,” the Lemonade frozen yogurt and Frozen Lemonade Chillers are blended with the signature all-natural and award-winning Red Mango nonfat yogurt. The chiller beverages, served in 16-ounce and 20-ounce sizes, are available in three flavors: Frozen Lemonade, Frozen Strawberry Lemonade and Frozen Pomegranate Lemonade.
“Creating these flavors, as a frozen yogurt and as a drink, made me feel like a kid again,” said Dan Kim, founder and chief concept officer at Red Mango. “The power of lemon is its range for childhood excitement as well as adult sophistication. That’s exactly what I want customers to experience when they enjoy a taste they love and remember in a new, healthful, fun and delicious way.”
And nothing says excitement like a summer blockbuster to go with it. The frozen treats debut alongside “ParaNorman” releasing nationwide in 3D from Focus Features on August 17th and being promoted in Red Mango stores for the whole family to enjoy. The movie is the new stop-motion-animated comedy thriller from LAIKA Studios and Focus, the companies behind the hit “Coraline.”
From August 6 – Sept. 17, while supplies last, all participating Red Mango locations will give customers $5 of Hollywood Movie Money for every $10 spent at Red Mango. Certain restrictions apply. See participating stores for details.
“’ParaNorman’ was the perfect movie to partner with for our Lemonade line up of frozen yogurt and chillers,” Kim said. “They both celebrate the creativity, imagination and thrills we have as kids, which we keep with us for a lifetime. The movie and our menu are fun entertainment at its finest.”
Red Mango, one of the fastest growing retailers of all-natural nonfat frozen yogurt and fresh fruit smoothies, opened its first U.S. store in July 2007 in Los Angeles, and has since celebrated more than 190 store openings in North America. Red Mango was named the number one smoothie and frozen yogurt chain in America in Zagat’s 2011 National Chain Restaurants Survey. Other awards have included the prestigious Nation’s Restaurant News’ “Hot Concepts!” award and the industry-recognized SupplySide’s “Scientific Excellence Award,” as well as best frozen yogurt honors in Dallas, Seattle, Las Vegas, Chicago, Utah and New York by highly-regarded independent publications. Headquartered in Dallas, Red Mango serves uniquely delicious frozen yogurt that is all-natural, nonfat and lowfat, gluten-free and fortified with beneficial live and active probiotic cultures like GanedenBC30® (Bacillus coagulans GBI-30, 6086), which helps support the immune and digestive systems when consumed as part of a balanced diet and healthy lifestyle. Red Mango is the first frozen yogurt retailer to earn the National Yogurt Association’s Live and Active Cultures seal for meeting the required criteria for healthy frozen yogurt. Red Mango recently expanded its menu to include satisfying meal options such as its all-natural fruit and yogurt parfaits and fresh fruit smoothies.
More information about Red Mango is available at www.redmangousa.com. Visit Red Mango on Facebook at www.facebook.com/redmango or www.facebook.com/dankimredmango, or on Twitter at www.twitter.com/redmango or www.twitter.com/dankimredmango. For franchising information, please visit www.redisreal.com or call 214-871-6865.