Pizza Patron Opens Up San Diego Market for Development

Nation's #1 Latino Pizza Brand Plans to Put 15 Stores in San Diego Area

SAN DIEGO, CA--(Marketwire - Aug 8, 2012) - Pizza Patrón has opened up the San Diego DMA for development. Currently, the chain has one location and plans to expand to 15 more in the area.

"This is a great market for us, given the population is more than 32 percent Hispanic and that number is growing," said Victor Vazquez, Pizza Patrón franchising manager. "Since the 1990 Census the southern California region has grown by 12.8 percent. Perfect for our brand!"

Pizza Patrón develops its stores in neighborhoods that are predominately Hispanic. The company has taken a product with universal appeal and focused its brand on creating a unique customer service experience for the communities surrounding each store.

"Mainstream culture in America is changing due to Hispanic growth and influence," said Vazquez. "We are very proud of our brand focus. We have always promoted the relevancy of Latino culture in America with concepts such as 'Pizza Por Pesos' and more recently with 'Pizza Por Favor' and we will always look for ways to champion Hispanics in this country and abroad."

Vazquez says Pizza Patrón seeks a franchise partner for San Diego that is committed to serving the Hispanic community -- someone who wants to be a positive force of change in communities in and around San Diego. Multi-unit developers must have restaurant development or operational experience, and operate existing businesses in or live in San Diego.

Pizza Patrón is headquartered in Dallas with 104 locations in 7 states and more than 80 under development, the company locates in predominantly Hispanic neighborhoods. Franchise opportunities, offering a proven system for hard-working franchisee candidates, are available in prime Hispanic markets throughout the country. Pizza Patrón units require an all-in investment of $199,300 to $464,000 per store with a franchise fee of $20,000.

About Pizza Patrón

Since 1986, Pizza Patrón has been committed to making its promise of "Más Pizza. Menos Dinero.®" a reality for every customer. From the beginning, the brand has been recognized for its 'fresh-dough' pizza, its low prices and its trademark "friendly, bicultural service." In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants. In 2012, the company's PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S. Today, Pizza Patrón is the nation's premier Latino pizza brand and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.

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