Iconic South Florida Destination Announces Strategic Franchising Initiative; Sweet Dreams Become a Reality for Entrepreneurs
August 10, 2012 // Franchising.com // PALM BEACH, Fla. - Utopia now has no borders.
Sloan's, South Florida's palatial ice cream, candy and toys paradise announced today its strategic franchise initiative -- indulging investors with an opportunity to open their own savory and aromatic wonderland.
"Simply put, we created Sloan's to be a dreamland for everyone, kids and adults of all ages. Our focus has never changed. In fact, we just keep enhancing the experience and now we're ready to immerse even more people in the Sloan's brand," said Sloan Kamenstein, founder, owner and a classically trained chef who honed his craft at London's Le Cordon Bleu culinary school and trained in kitchens throughout France. "One taste, sniff and glimpse of Sloan's sends the senses soaring. The time has come to share Sloan's yumminess beyond South Florida."
For Florida's Gold Coast residents, snowbirds and millions of visitors to the region every year, the four area Sloan's shops are community destinations like no other. Plush toys line the walls, savory Sloan's homemade sweets fill the countertops, and rich original ice cream flavors made from the finest ingredients are scooped at a fervent pace as fanatical guests enter each store.
"Sloan's turns the everyday ice cream shop on its head, and what results is a completely over-the-top venue with the best tasting ice cream and candy you can find," added Kamenstein. "Everything in Sloan's has been well thought out. From our twinkling chandeliers and mouthwatering display cases, to the posh pink walls and ceilings, coming to Sloan's is an escape from reality."
Beyond the aesthetics, tantalizing scents only Sloan's can emit waft through the air, circulating hints of freshly made cookies and waffle cones around each store. Taken together, the full complement of smile-inducing taste, sight, smell and touch sensory stimulants form a harmonious blend of elements that instantly create one of franchising's most dynamic opportunities.
Given the uniqueness of the luxury dessert concept, Kamenstein and his leadership team are launching the franchising program with a specific target on the most attractive U.S. markets, including additional regions in Florida, and throughout California, the Carolinas, Georgia, New York and New England. Growth into additional regions is also being pursued. Company projections call for the first franchised Sloan's shops to be near completion in early-2013, with additional units opening throughout the year ahead. Currently, Sloan's anticipates a total of approximately 200 U.S. franchise locations. Franchise expansion internationally is also on the horizon.
"To people who know us, Sloan's is a phenomenon that they can't get enough of," said David Wild, director of franchising at Sloan's, and a seasoned franchise professional who recently joined the company to lead its franchising efforts. "For more than 10 years Sloan's has proven to be a standout brand built to last. Frozen dessert fads come and go, Sloan's has what it takes to remain in a class by itself forever."
Along with Kamenstein and Wild, David and Carol Kamenstein, Sloan's parents, are guiding the company's entry into franchising. Carol heads up the design, décor and merchandising responsibilities. David, best known for his entrepreneurial successes with Kamenstein® quality kitchen and pantry accessories, advises Sloan on strategic company decisions.
Sloan himself has designed the complete menu of creative ice cream, candy and sweet treats. These include dozens of innovative flavors such as Tracy's Scrumptious Pretzel (caramel ice cream with milk chocolate covered salty pretzels and peanut butter swirls), Cookie Monster (made with homemade chocolate chip cookies) and Mom's Apple Pie (apple pie ice cream with pieces of homemade apple pie). Plus, a collection of homemade cookies, brownies, shakes, smoothies, ice cream sodas, sundaes and all varieties of candies fill out the awe-inspiring options for Sloan's guests.
"Sloan's is where the imagination can run wild," noted Wild. "Whether in our shops, or building the brand into a national franchise, creativity captures the mind and soul."
After a year of preparing for its foray into franchising, the 13 year-old company is fully equipped to share its proven operational, marketing and management systems with qualified franchise investors to which it awards agreements. Ideally suited for experienced restaurant, retail and hospitality franchise investors, as well as husband and wife teams and multi-generational investment groups, Sloan's has demonstrated a track record of achievements in every economic climate.
A true icon of South Florida, Sloan's is renowned for its award winning luxury ice cream flavors, candies and world-class bakery items. The brand's signature pink walls and ceilings, along with the plush toy collection lining its walls add to Sloan's fun, funky experience, which includes magical glass bathroom doors. In 1999, Sloan Kamenstein, a classically trained chef and ice cream connoisseur, created Sloan's along West Palm Beach, Florida's famed Clematis Street. Under his guidance, the brand has grown to four locations in West Palm Beach, Palm Beach Gardens and Boca Raton. In mid-2012, Sloan's began franchising with qualified operators and investors to strategically grow the brand and share more of its magic with a growing national and international following. For more information about Sloan's, visit www.sloansicecream.com. To learn more about available franchise opportunities, visit www.sloansicecream.com/franchise, call (561) 839-3000 or e-mail David Wild at email@example.com.