Cousins Subs® Salutes Midwestern Heritage; Launches Two Limited Time Subs Systemwide

August 13, 2012 // // MENOMONEE FALLS, WI - Wisconsin-based Cousins Subs is debuting two brand new subs that celebrate its Midwestern heritage and a natural fondness for brats and cheese. Available at all Cousins Subs locations beginning today, the Wisconsin Steak and Brat, and the Wisconsin Cheesy Chicken will be on the menu until the beginning of October.

The perfect finale to the summer grilling season, the Wisconsin Steak and Brat features thinly sliced steak and bratwurst along with Cheddar cheese and sautéed green peppers and onions. A cheesehead’s dream, the Wisconsin Cheesy Chicken features juicy chicken breast, a generous serving of American cheese and sautéed green peppers and onions.

The two limited time offerings join a menu that already includes the classic Italian cold cut subs and hot subs, featuring the famous Cheese Steak line. The hearty 7-½ inch sandwiches will be built on the same fresh, baked-daily bread for which Cousins Subs is known.

“It’s hard to deny the power of a juicy brat or Wisconsin cheese. These two subs are some of the tastiest combinations we’ve brought to the table,” says Justin McCoy, vice president of marketing at Cousins Subs. “We’re proud of our Midwestern heritage and can’t wait to hear how consumers around the country respond.”

About Cousins Subs

In 1972, Bill Specht and his cousin opened the first Cousins Subs Shop in Milwaukee to curb a hankering for their favorite East Coast subs. Their handcrafted, deli-style subs eventually stirred a hungry fan base who especially loved Cousins’ secret recipe for freshly baked bread with the perfect amount of crunch in the crust. This bread eventually became the cornerstone for their Better Bread. Better Subs. positioning. Celebrating its 40th anniversary as a family-owned business in 2012, Cousins Subs and its franchisees now operate approximately 150 stores in six states and are embarking on an expansion plan. For more information, visit You can also find Cousins Subs on Facebook and Twitter.

Media Contact:

Ashley Lawson
(612) 746-3218



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Founded in 2015, StretchLab was established in Los Angeles, California to fulfill the vision of creating an affordable assisted stretching concept...
Roy Rogers Family Restaurants
There is no single factor that accounts for the powerful appeal of the Roy Rogers concept.
School of Rock
With more than a decade of experience and over 170 schools throughout North and South America, Africa and Asia Pacific, School of Rock is the leader...
ShakeAway is a unique global company with stores popping up all over the world! Get involved in this fun, fast growing and profitable franchise now...
Kono USA
We've taken one of America's favorite foods and made it even better, innovative, authentic, exciting, and now, we're taking the states by storm.
Share This Page

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.