Krispy Kreme to Release Fiscal 2013 Second Quarter Results and Discuss Management's Outlook for the Full Year on August 22, 2012

Company to Present at Investor Conference on September 12

WINSTON-SALEM, N.C., Aug. 10, 2012 // PRNewswire // -- Krispy Kreme Doughnuts, Inc. (NYSE: KKD) plans to release its financial results for the second quarter of fiscal year 2013 on Wednesday, August 22, 2012, after the market closes. The Company plans to host a conference call to review the results and management's outlook for the balance of fiscal 2013 at 4:30 p.m. (ET) that day.

A live webcast of the conference call will be available at www.krispykreme.com. The conference call also can be accessed over the phone by dialing (800) 299-7089 or, for international callers, by dialing (617) 801-9714. To access an archived audio replay of the call, dial (888) 286-8010, or (617) 801-6888 for international callers; the passcode is 63763489. The audio replay will be available through August 29, 2012. A transcript of the conference call also will be available on the Company website.

Investor Conference Presentations

The Company will be presenting at the CL King's 10th Annual Best Ideas Conference at the Omni Berkshire Hotel in New York, on Wednesday, September 12, 2012. The presentation is scheduled to begin at 9:20a.m. (ET) and will be webcast live from the Company's website at www.krispykreme.com.

About Krispy Kreme

Krispy Kreme is a leading branded specialty retailer and wholesaler of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, North Carolina, the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Today, Krispy Kreme can be found in over 690 locations in 21 countries around the world. Connect with Krispy Kreme at krispykreme.com and on Facebook, Foursquare, Twitter and YouTube.

SOURCE Krispy Kreme Doughnut Corporation

Contacts:

Investor Relations
Anita Booe
+1-336-703-6902
ABooe@krispykreme.com

Media Relations
Brian K. Little
+1-336-726-8825
BLittle@krispykreme.com

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