Caribou Coffee Encourages Fans to Savor the Flavors of Fall

With the Launch of Three New Breakfast Sandwiches and New Reformulated Pumpkin Offerings

Fall Favorites Are Back and Paired with New Offerings to To Kick-Start the Season

MINNEAPOLIS, Aug. 14, 2012 // PRNewswire // -- Caribou Coffee Company, Inc. (NASDAQ: CBOU) today announced the upcoming launch of several, all-new menu offerings as well as the return of limited-time-only seasonal items that Caribou fans have come to know and love, just in time for fall. With the new school year around the corner and prospect of a cool fall breeze, Caribou's fall menu – which includes three new breakfast sandwiches, a new Pumpkin Chai beverage and improved pumpkin syrup – aims to help fans get their morning, and the season, started right.

This Friday, August 17, 2012, Caribou will introduce three, brand-new tasty breakfast sandwiches to its line-up:

  • Maple Bacon, Egg and Gruyere Wheat Ciabatta (limited-time-only)
  • Spinach, Egg and Swiss Mini Ciabatta
  • Sausage, Egg and Cheese Biscuit

The two sandwiches that will remain in the original line-up are Caribou's very popular Chicken Apple Sausage and Egg White Turkey Bacon Daybreakers. Each sandwich is made with premium and wholesome ingredients served fresh from the oven.

In addition to new sandwiches, the coffeehouse will also bring back featured fall favorites: Pumpkin Latte, Pumpkin White Chocolate Mocha, Pumpkin Bread and Caramel Apple Crisp Oatmeal, along with a new Pumpkin Chai. This year's pumpkin drinks will offer a delicious new pumpkin syrup, made from real pumpkin, and created to enhance the seasonal handcrafted beverages, all of which will be available for a limited-time.

"At Caribou, we are committed to product innovation. We are thrilled to be launching our breakfast sandwiches to provide our guests with a continual distinctive Caribou Coffee experience," said Alfredo Martel, senior vice president of marketing and product management. "With the changing of seasons, it's the perfect time to update our menus to reflect fall favorites that our guests look forward to each year. Our new and improved pumpkin syrup is an upgrade that we know our guests will love in their seasonal beverages."

Caribou's limited-time-only breakfast and pumpkin offerings will be available through fall, while two of the three new breakfast sandwiches are permanent additions to the Caribou menu.

For more information about Caribou Coffee, please visit Caribou Coffee's Facebook page at or follow Caribou on Twitter at @Caribou_Coffee.

About Caribou Coffee

Founded in 1992, Caribou Coffee Company is one of the leading branded coffee companies in the United States, with a compelling multi-channel approach to their customers. Based on the number of coffeehouses, Caribou Coffee is the second largest company-operated premium coffeehouse operator in the United States. As of April 1, 2012, the Company had 585 coffeehouses, including 174 franchised locations, in 21 states, the District of Columbia and nine international markets. The Company's coffeehouses aspire to be the community place loved by guests who are provided an extraordinary experience that makes their day better. Caribou Coffee provides the highest quality handcrafted beverages, foods and coffee lifestyle items with a unique blend of expertise, fun and authentic human connection in a comfortable and welcoming coffeehouse environment. In addition, Caribou Coffee's unique coffees are available within grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues and e-commerce channels. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award and is committed to operating practices that promote sustainability and environmental protection. For more information, visit the Caribou Coffee web site at


Blythe Posner
Ruder Finn, Inc.
(212) 593-6306

SOURCE Caribou Coffee Company, Inc.



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