Tide Dry Cleaners of Kansas City Announces Grand Opening of Tide Dry Cleaners® in Prairie Village

Prairie Village Franchise Aims to “Provide the value of great quality, service and convenience to even more Kansas City area residents.”

PRAIRIE VILLAGE, Kan. - August 15, 2012 - (BUSINESS WIRE) - Tide Dry Cleaners of Kansas City, in collaboration with Procter & Gamble (P&G), is bringing industry-leading innovation and breakthrough cleaning technology to its customers with the Grand Opening of its newest Tide Dry Cleaners® store, at 3975 West 83rd Street in Prairie Village, KS. This location is the fourth to open in the Kansas City area.

“Now the people of Prairie Village will get to experience the true value of great quality, service and convenience that Tide Dry Cleaners has been providing for their neighboring communities in South Johnson County,” said Jim Barry, Tide Dry Cleaners franchisee. “We’re very excited to add this fourth Kansas City area location in Prairie Village.”

The new store in Prairie Village will host a Ribbon Cutting Ceremony with city officials and members of the local media on Saturday, August 18th at 9:00 a.m. A Grand Opening Celebration will continue from 10:00 a.m. to 4:00 p.m. That day, local area residents can bring in 2 items of clothing to be Cleaned for Free (all articles except outerwear, wedding gowns, leather and household items). The Prairie Village store will also offer family entertainment, prizes and giveaways during the event. Also at Tide Dry Cleaners in Prairie Village, Cars 4 Heroes will be giving away two cars to Military personnel and their families at 11:00 a.m. and 1:00 p.m.

Tide Dry Cleaners customers can enjoy many unique features, including the convenience of drive-thru concierge services, and access to the “Tide Dry Cleaners Anytime” services, allowing 24-hour pick-up and drop-off. Through its partnership with GreenEarth®, and utilization of other Tide® and Procter & Gamble fabric care cleaning solutions for wet and dry cleaning, Tide Dry Cleaners offers amazing cleaning for a wide range of garments and textiles. “We are very excited to bring our customers in Kansas City another Tide Dry Cleaners location. All of our locations focus on providing excellent personalized customer service, superior cleaning performance and numerous benefits for our customers,” said Andrew Gibson, Tide Dry Cleaners Brand Manager.

The franchising and service industry supports Procter & Gamble’s strategy of focusing on and growing its core brands. Services enable the Company to touch more customers’ lives, more completely, with a solution that customers are looking for and need. Procter & Gamble’s franchising and service business, which includes Tide Dry Cleaners, is being led by Agile Pursuits Franchising Inc. (APFI), a wholly-owned subsidiary of P&G.

“We are very excited to continue to grow our partnership with Tide Dry Cleaners of Kansas City. We are thrilled to help them celebrate the opening of their fourth Tide Dry Cleaners location in Kansas City,” said Jeff Wampler, Chief Executive Officer (CEO), Agile Pursuits Franchising, Inc. “Tide has been a leading innovator in fabric care since its introduction in 1946. Customers in Kansas City have told us they want more Tide Dry Cleaners locations. We are thrilled to respond to their demand with our fourth Kansas City area location as we look to continue to Change Dry Cleaning for Good.”

About Tide Dry Cleaners®

For 65 years, Tide laundry detergent has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. Tide Dry Cleaners is an innovative extension to the Tide brand, allowing us to provide a superior service that customers both want and need. We are now growing and expanding this business across the United States through individual entrepreneurs and franchisees. For more information on the Tide Dry Cleaners business, or to learn more about exciting franchising opportunities, please visit: http://www.tidedrycleaners.com.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About GreenEarth® Cleaning

GreenEarth® was founded in 1999 by three industry-renowned dry cleaners, Jim Barry, Ron Benjamin, and Jim Douglas. GreenEarth technology is licensed by more than 1,300 dry cleaners worldwide. For more information, visit www.greenearthcleaning.com.

About Cars 4 Heroes

Cars 4 Heroes is a not for profit that provides free basic transportation to Military personnel and their families that are in need. With the help of companies and many in the community we have helped many individuals and families with a new found freedom to better their lifestyle. A vibrant community depends on the participation and contributions of all its members. Cars 4 Heroes receives over 20,000 requests from those in need every year. For more information, visit www.cars4heroes.org.

Contact:

For Procter & Gamble
Jayland Wheeler
913-562-3445
jayland.wheeler@summitmarketing.com

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