Burger 21 Targets Cobb & DeKalb Counties for Additional Growth in Greater Atlanta Metro Area

"Beyond the Better Burger" Franchise to Host Live Webinar on Aug. 29 to Discuss Growth Opportunities 

TAMPA, Fla., Aug. 16, 2012 // PRNewswire // -- Burger 21®, a new fast casual concept founded by the owners of The Melting Pot Restaurants, Inc., announced today that it plans to target several key territories of Atlanta, including the Cumberland Mall area in Cobb County and the Perimeter Mall area in DeKalb County, for expansion opportunities. Earlier this summer, the concept signed its first Atlanta franchise agreement to open two Burger 21 locations in the North Alpharetta and Buford/Mall of Georgia areas beginning next year. Over time, the company envisions the Greater Metro Atlanta area as potentially supporting approximately 20 to 25 locations.

"We continue to see increasing demand in Atlanta and throughout the U.S. for the 'better burger' experience," said Mark Johnston, Burger 21 president and chief concept officer and president of Front Burner Brands, management company for Burger 21. "We look forward to bringing our extensive menu, which includes 21 beef and non-beef burger options, to Gwinnett and North Fulton residents next year, as well as opening additional locations in communities throughout the Atlanta area over the next several years."

Last fall, Burger 21 launched an aggressive growth initiative to bring its crafted burger creations and hand-dipped signature shakes to more cities across the country. Since February 2012, the burger franchise has signed four agreements to develop a total of six franchised units in the Atlanta, Orlando, Fla., and Voorhees, N.J., markets while developing two new corporate-owned locations in the Tampa Bay area for a total of 10 franchised and company-owned units.

To further fuel its expansion in Atlanta, Burger 21 is actively seeking qualified franchisees and will host a live webinar on Aug. 29 at 11 a.m. (EDT). To register, or to learn more about franchising opportunities with Burger 21, please visit www.burger21franchise.com/events.aspx or contact Ashley Pollard, franchise sales associate for Burger 21 at 813-426-6252 or apollard@burger21.com.

Burger 21 is seeking single and multi-unit operators with restaurant experience in Atlanta and throughout the country. Franchisee candidates should have a minimum net worth of $500,000 and liquid assets of at least $200,000 per unit. Burger 21 will be developed through both single-unit agreements and Area Development Agreements. Depending on the real estate site selected, franchisees can expect the total cost of investment for one restaurant to be approximately $501,495 - $750,995. The initial franchise fee is $40,000; however, a 10 percent discount is applied to all franchises sold by Dec. 21, 2012. Reduced franchise fees apply for Area Development Agreements of four or more units.

To learn more about ownership opportunities with Burger 21, contact Dan Stone, vice president of franchise development for Front Burner Brands, at 813-425-6208 and dstone@burger21.com or visit http://www.burger21franchise.com.

About Burger 21

With three locations in Tampa Bay, Fla., and seven in development in Tampa, Orlando, Atlanta and Voorhees, N.J., Burger 21 is a "beyond the better burger" fast-casual franchise concept founded in 2010. Burger 21 is a chef-inspired brand with offerings including 21 unique burger creations ranging from hand-crafted, freshly ground beef to chicken, turkey, shrimp and tuna burgers, made-to-order salads, Hebrew National all-beef hot dogs, hand-breaded chicken tenders and an extensive shake bar including hand-dipped shakes, floats and sundaes. Burger 21 is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit http://www.burger21.com.

About Front Burner Brands

Front Burner Brands (formerly known as TGS Restaurant Management) is a restaurant management company headquartered in Tampa, Fla. It is affiliated with the corporate owners of and its management services extended to The Melting Pot Restaurants, Inc., founded in 1975 with more than 140 locations in North America and more than 15 locations currently in development, Burger 21 with three locations open in Tampa Bay and seven in development in Tampa, Orlando, Atlanta and Voorhees, N.J., GrillSmith with six locations in the Tampa Bay area and other new franchise concepts in development. For more information, visit http://www.frontburnerbrands.com.

Contact:

Kim Ryan
Fish Consulting
(770) 205-7423
kryan@fish-consulting.com

SOURCE Burger 21

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