Pollo Tropical® is Bringing a Big Serving of Flavor to Fundraising

Pollo Tropical® is Bringing a Big Serving of Flavor to Fundraising

August 17, 2012 // Franchising.com // Pollo Tropical® has the smarts on fundraising with an easy and delicious way for schools and other nonprofit groups to take advantage of fundraising!

Pollo Tropical Smart Savings Cards feature 10 discount offers on popular Pollo Tropical menu items, a $40 value in total. Students may sell the cards to their family, friends, neighbors and other supporters for just $1. The school or organization then keeps 100 percent of the card sales for their fundraising needs.

Featured on the cards are two-for-one offers on its ever-popular Quarter Chicken Meal, sandwich or wrap combos and TropiChillers®. The cards also include offers for a free small TropiChop® with the purchase of a drink and $3 off a Family Meal. Offers are good for only one per visit, at any company-owned Pollo Tropical location.

“The Pollo Tropical Smart Savings Card is an easy way for schools and nonprofit organizations to support their activities and provide supporters something valuable in return,” said Sandra Molina, Director of Marketing and Communications for Pollo Tropical.

How It Works

The first step is to visit www.pollotropical.com/community and complete and submit a Smart Savings Card request form. Once a school is approved and shipping fee is received, Pollo Tropical will mail the requested number of Smart Savings Cards to the school. The school is then responsible for distributing cards to the supporters and collecting the funds raised. The school receives 100 percent of the funds collected from the Smart Savings Cards.

About Pollo Tropical®

Pollo Tropical® owns and operates 90 locations in the United States (Florida and Georgia), has more than 30 international franchised locations in Puerto Rico, the Bahamas, Ecuador, Honduras, Trinidad, Venezuela, Panama, and Costa Rica and has agreements in place for additional franchised restaurants in Tobago, Aruba, Bonaire, Curacao, Guatamala, N. India, and the Dominican Republic. Pollo Tropical also has three franchised locations located on college campuses in Florida. The first Pollo Tropical restaurant opened in 1988 in Miami, Florida.

The unique restaurant concept is known for its fresh, never frozen, open flame grilled chicken, marinated in a proprietary blend of tropical fruit juices and spices, as well as authentic “made from scratch” side dishes. For more information on Pollo Tropical, including menu items and nutritional information, visit online at www.pollotropical.com .

About Fiesta Restaurant Group, Inc.

Fiesta Restaurant Group, Inc. owns, operates and franchises the Pollo Tropical and Taco Cabana restaurant brands with 247 company-owned and operated restaurants and 40 franchised restaurants in the U.S., Puerto Rico, the Bahamas, Costa Rica, Ecuador, Honduras, Panama, Trinidad, and Venezuela. As of August 1, 2012, the brands specialize in the operation of fast-casual, ethnic restaurants that offer distinct and unique flavors with a broad appeal at a compelling value. Both brands feature made-from-scratch cooking, fresh salsa bars, and drive-thru service and catering. Fiesta Restaurant Group, Inc. trades on the NASDAQ Global Select Market under the ticket symbol “FRGI”. For more information about Fiesta Restaurant Group, Inc. visit the company’s website at www.frgi.com. MEDIA

Contacts:

Ashley Wojnar
305-751-7001, Ext. 8003
ashley@impactmiami.com

Jack Wolfe
786-326-6763
jack@impactmiami.com

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