August 23, 2012 // Franchising.com // San Antonio, TX - Taco Taco Café, a restaurant located in San Antonio, the self-proclaimed ‘taco capital of the world’, is a standout in the crowded space with multiple ‘Best Tacos’ awards, and a featured stint on The Food Network. Since joining forces with Fransmart, the franchise development company behind booming brands such as Five Guys Burgers and Fries, Qdoba Mexican Grill, and zpizza, they have recently signed their first franchise deal - A multi-unit development deal for North Carolina, which will mark not only its franchising debut, but also its first location outside its home state of Texas as well.
The new locations will serve as an addition to their wildly popular first location, and a second company location that they are currently selecting real estate for. Their first franchise partners, Shashin Desai and team, have signed on for development in the Triangle area in North Carolina – including the cities of Raleigh, Durham, Chapel Hill, and Cary – with the first location hopeful to open, pending site selection, by early 2013. They are currently working to find real estate and sign a lease as soon as possible, and plan to develop one store every 18 months subsequently.
Shashin and his partners bring years of business and franchise experience to Taco Taco Café, including extensive experience in developing and operating multiple national QSR concepts. After noticing online that Taco Taco Café was named “Best Tacos In America” by Bon Appetit, and seeing their episode of Diners, Drive-Ins and Dives with Guy Fieri on The Food Network, he was intrigued by what the brand had to offer. He was completely convinced of their distinction after visiting San Antonio, where he met with their talented management team and sampled their extraordinary food.
“I’m excited to provide The Triangle with authentic Mexican cuisine. Taco Taco Café brings something unique to the market, something that no other restaurant is providing. People are going to go crazy when they try this food.” Taco Taco Café makes all their food fresh daily, using homemade recipes created by owner/chef Helen Velesiotis. Desai believes the concept will flourish because it offers food of a much higher quality compared with what other Mexican concepts in the area offer. Says Desai, “There is no comparison.”
Taco Taco Café is a fast casual, authentic Mexican restaurant. They offer homemade, quality dishes, which are all made fresh daily. Their award-winning breakfast tacos are served all day, and there are consistent lines of customers waiting outside during their busy hours. In 2011 Taco Taco Café was named “Best Tacos in America” by Bon Appetit on The Food Network. Other press of theirs includes being featured on Rachael Ray’s blog “Show Me The Tex-Mex”, appearing on Diners, Drive-Ins & Dives with Guy Fieri on The Food Network, and winning a long list of “Best Of” awards, both nationally and regionally. They use fresh ingredients to perfect all their delicious recipes, and have acquired a fanatic fan base locally that they are looking to expand into further territories.