First DQ Grill & Chill® Opens in Rochester

New Restaurant Serves up Dairy Queen® Iconic Soft-serve Treats, Flavorful Foods and Orange Julius® Offerings

August 24, 2012 // Franchising.com // ROCHESTER, N.Y. – The Dairy Queen® system’s newest, most exciting restaurant concept has opened its doors at 1100 Jefferson Road. The first DQ Grill & Chill® restaurant to open in the area, the 2,612-square-foot location has added 45 new jobs in the area contributing to New York’s employment growth. The new restaurant also will contribute to the state’s restaurant sales, which according to the National Restaurant Association, are projected to increase by 3.4 percent this year.

“We are excited to open Rochester’s first DQ Grill & Chill restaurant and welcome the community in to enjoy our full menu of cravable food items, cool treats and Orange Julius® specialty fruit smoothies and beverages,” said restaurant operator Mark Goldberg. “This new restaurant is sure to become a location where families and friends can gather to share smiles and stories over a great meal and treats.”

An Array of Menu Options

The DQ Grill & Chill concept blends the best of DQ® iconic history with the most modern innovations in the quick-service restaurant industry. The food menu features the quarter- and half-pound GrillBurger™ made to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. A Grilled Chicken Sandwich, and Chicken or Crispy Shrimp Baskets also are available for either lunch or dinner.

Complementing the “Grill” is the “Chill,” with the traditional and indulgent Dairy Queen soft-serve treats everybody knows and loves. Along with all of the DQ favorites, such as the signature Blizzard® Flavor Treats, MooLatté® frozen blended coffee beverages, DQ Cakes and waffle bowl sundaes and cones, guests will enjoy delicious Orange Julius Premium Fruit Smoothies and fruit-blended beverages. The Orange Julius Premium Fruit Smoothies are made with real fruit and low-fat yogurt, and are blended fresh for customers upon ordering. The refreshing, frothy real fruit Julius Originals are also blended fresh. Flavors for both Julius Originals and Premium Fruit Smoothies include Orange, Strawberry, Strawberry Banana, Tripleberry and Mango Pineapple.

Design and Décor

The DQ Grill & Chill restaurant interior brings an innovative dimension to quick-serve restaurant dining. Highlighted by the modern open-air grill and separate “Grill” and “Chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment. The restaurant can seat 76 guests inside and also offers 24 attractive outdoor patio seats.

For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen friend on Facebook at facebook.com/dairyqueen and follow us on Twitter at twitter.com/#!/DairyQueen.

Rochester DQ Grill & Chill at a glance:

Address: 1100 Jefferson Road, Rochester, NY

Phone: (585) 475-1141

Employees: 45

Square Footage: 2,612 square feet

Number of Seats: 76 indoor and 24 outdoor

Hours of Operation: The new restaurant serves lunch and dinner. - Daily: 10 a.m. to 11 p.m.

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,000 Dairy Queen® stores in the United States, Canada and 18 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

Contact:

Amy Needham
Pierson Grant Public Relations
919-270-9377
aneedham@piersongrant.com
www.piersongrant.com
www.highimpactdigital.com

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