IHG and Sebastopol Management Company Announce the Opening of Hotel Indigo® - Veracruz Boca Del Rio

New Build Hotel Features Design Elements Reflective of Local Culture and Traditions

August 24, 2012 // Franchising.com // Boca del Río, Veracruz, Mexico - Hotel Indigo, IHG’s (InterContinental Hotels Group) [LON: IHG, NYSE: IHG (ADRs)] upscale boutique brand, today announced the opening of the Hotel Indigo Veracruz - Boca del Río. The new hotel, located in the Veracruz business district and just steps from the World Trade Center and America’s Plaza, offers guests the intimate service typically associated with boutique lodging along with the peace of mind and consistency expected from a large hotel group.

The 106-room hotel features a warm and inviting environment with vibrant décor and colorful accents. The design reflects the cultural richness and folklore of this charming seaside community, including the old Veracruz lighthouse, which once welcomed traveling ships into port and now welcomes travelers of a different kind into the hotel.

“The Hotel Indigo brand is a perfect fit for this location,” said Mary Dogan, director, Brand Management, Hotel Indigo, the Americas, IHG. “The hotel is a place where guests can enjoy a comfortable stay experience while being immersed in the neighborhood’s celebrated culture and history.”

Local traditions are also reflected in the hotel’s restaurant La Bamba Bistro, where local chefs incorporate elements representative of the region, including seafood dishes that draw on Veracruz’s history as a fishing town. The restaurant’s design was influenced by traditional music and dance, including photos of performers and flowing white drapes that recall the twirling dresses of Jarocha dancers.

“This is the newest branded hotel in Veracruz, and it’s a fresh, new option for guests who want to experience the local culture and community,” said Jorge Cruz, general manager, Hotel Indigo Veracruz Boca Del Rio.

With a focus on the creature comforts trend with a smaller footprint, space-efficient guestrooms feature plush bedding, high-definition flat-screen TVs, iHome stations and spa-inspired showers. Hard surface flooring with area rugs create a fresh, residential feel. Guestroom furniture is tinted in shades of orange and green to mirror the beauty of the local mangrove trees.

Common areas, including the restaurant, bar, swimming pool, gym, business center, valet parking and Jamapa ballroom have free high-speed wired and wireless Internet access.

Each Hotel Indigo property is uniquely designed to reflect the culture, character and history of the surrounding neighborhood. No two hotels are the same. Brand standards don’t dictate the number or size of rooms, making Hotel Indigo ideally suited to conversion properties or independent boutique hotels.

Jorge Caram Kuri, architect of the hotel and director of Gilca Construction led the hotel’s design. Interior Designer Walter Allen was responsible for the hotel’s décor. Hotel Indigo Veracruz- Boca del Rio is managed by Sebaspol Management Company under a license agreement with a company in the InterContinental Hotels Group.

Hotel Indigo properties participate in IHG's guest loyalty program, Priority Club® Rewards, the industry's first and largest guest loyalty program with 67 million members. Priority Club Rewards membership is free and guests can enroll by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of this hotel or any of IHG's more than 4,500 hotels worldwide.

About Hotel Indigo

Hotel Indigo® is an upscale boutique brand that delivers a refreshing and inviting guest experience that is truly reflective of the local community. From the locally-inspired murals to the renewal program where the images, music, scent, and menu items change throughout the year, Hotel Indigo delivers a vibrant, engaging and genuine boutique experience that gives guests the confidence to step out and explore the local neighborhood. Each Hotel Indigo property is unique and designed to reflect the local culture, character and geography of the surrounding area while brand hallmarks ensure consistent and reliable service from location to location. No two hotels are the same.

For more information or to make a reservation, visit http://www.hotelindigo.com, find us on Twitter http://www.twitter.com/hotelindigo or Facebook www.Facebook.com/hotelindigo.

About IHG (InterContinental Hotels Group)

IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, as well as our two newest brands, EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG also manages Priority Club® Rewards, the world’s first and largest hotel loyalty program with over 67 million members worldwide.

IHG franchises, leases, manages or owns over 4,500 hotels and more than 666,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc, www.facebook.com/ihg or www.youtube.com/ihgplc.

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