August 27, 2012 // Franchising.com // DETROIT – Born out of the ancient Mongolian tradition of hunt, gather, cook, feast, bd’s Mongolian Grill is celebrating its 20th anniversary with guests nationwide. The popular create your own stir-fry restaurant chain where guests rule the experience is treating customers to major deals and the chance to win free food for a year with its 20th birthday scratch-off card promotion.
Beginning Labor Day weekend, bd’s Mongolian Grill fans will receive a winning scratch-off card with every purchase. Scratch-off cards will award guests the opportunity to win prizes, including free appetizers and entrees and additional discounts. Twenty lucky guests at each restaurant will be awarded the grand prize of free food for a year. Scratch-off prizes may be redeemed upon a customer's next restaurant visit beginning September 10 through October 7.
“It is because of our undeniably loyal guests that bd’s has experienced such success over the past 20 years,” said Joe Phraner, President and COO of bd’s Mongolian Grill. “Whether a first-time guest or a long-time fan, we’re thanking those who make bd’s Mongolian Grill part of their lives. We are looking forward to creating many more lasting memories with the communities we serve.”
Adding to the celebration, bd’s Mongolian Grill is bringing back an all-time favorite with a birthday twist. Guests can indulge on 25 full-flavored ounces of their favorite beverage served in the limited time only 20th Birthday Celebration Mug.
bd’s Mongolian Grill, where guests “rule the experience,” first opened in 1992 in Royal Oak, Mich. bd's unique fun comes from its guests’ ability to create their own "feast" from a variety of choice meats and seafood, fresh veggies & flavor-packed sauces, freshly cooked (Mongolian-style) on a large, flat top grill. The chain has grown to 34 restaurants. Thirty-three locations are based domestically in 13 states, including 14 company-owned and 19 franchise restaurants. In addition, there is one franchise location in Ulaanbaatar, Mongolia. To learn more about bd's Mongolian Grill, visit www.GoMongo.com.