San Antonio, Texas – (August 22, 2012) - Massage Heights announced today that FKM will be its new advertising agency of record. The Houston-based agency will replace Massage Heights' former agency of record since 2009.
"We are pleased to welcome FKM as our new partner in supporting the Massage Heights brand," said Alexandra Charpentier, Director of Marketing and Communications for Massage Heights. "FKM has demonstrated that they understand the health and wellness industry and they have some great ideas about how Massage Heights can engage consumers by leveraging some of our key brand assets around our massage memberships such as our all natural therapeutic aromatherapy, elevated services and our Heights at Home retail line."
In its new role, FKM will become the primary advertising partner supporting the Massage Heights brand and the company’s growing number of franchise locations. The agency will provide creative and strategic planning services for integrated campaigns that will incorporate both traditional and emerging media, including interactive and social media.
“Daily life is stressful, and wellness is a universal theme in consumers’ lives. FKM is thrilled to be working with Massage Heights to showcase the brand as an essential aspect of personal care, and an affordable way to elevate the everyday,” said Scott Brown, President and Chief Creative Officer, FKM. “Massage Heights’ exceptional team of Therapists elevates their Members’ lives every day, and FKM is eager to help elevate this great brand.”
FKM believes in the utility of ideas. The independently-owned agency helps brands become innovators, interact with consumers in better ways and have meaningful transactions with their customers. Over the past three decades, the agency has worked with such iconic brands as Mission Foods, Wolf Brand Chili, Duncan Hines, Advanced Auto Parts and Popeyes Louisiana Kitchen. Today, the agency serves a national client base from offices in Houston, Dallas and Austin. Current clients include Waste Management, Graeter’s Ice Cream, ConocoPhillips, Bertolli Olive Oils, Texas Department of Transportation, and Mattress Firm. FKM is led by President and Chief Creative Officer Scott Brown and Chief Executive Officer Jose Lozano, a team that took the helm from the agency’s founding partners in early 2011. More information on FKM and the utility of ideas is available at www.fkmagency.com.
Founded in San Antonio, Texas in 2004, Massage Heights is a premium franchise massage Retreat company built on a membership model that makes regular massage therapy affordable, while still providing the level of service available at a five-star resort. The company’s mission is to help all types of people incorporate convenient, high- quality, rejuvenating massage into their healthy lifestyles so that they can live their lives better. In an exploding industry, the company has more than 75 operating franchise locations open in the United States and Canada with an aggressive growth strategy planned throughout the U.S with a total of 1,620 locations within the next five years. The company was recently ranked in Entrepreneur Magazine’s Franchise 500 list for 2012 and is a member of the International Franchise Association (IFA). Massage Heights is proud to support the American Cancer Society DetermiNation team in their efforts to help people touched by cancer live better lives. Visit massageheights.com to help us support them in their fight for a world with less cancer and more birthdays. For more information visit massageheights.com.