Fresh Coat Painters of Orange County Fills the Need for Professional Painting

When Michael Vasquez says he knows painting, he means just that. With a background in art and interior design and a bachelor’s degree from Arizona State University, Michael recently opened Fresh Coat Painters of Orange County in Costa Mesa, CA.

Cincinnati, Ohio (PRWEB) August 29, 2012 - Michael realized he could fill the need for a great painting experience in Orange County. He studied how his uncle had successfully run his San Diego-based painting business for the last 20 years, and knew what he needed to do to start a successful painting business. After spending years in Orange County, Michael saw a need for a good, dependable, California painter that homeowners and office managers could use for big jobs as well as single rooms and touch ups at an affordable price.

Before starting his franchise, he set about hiring painters who had many years of experience providing top-quality, interior, residential and commercial painting services. Because he had heard so many complaints from his network that most painters take forever to get estimates back to homeowners, he sought to deliver professional written estimates within 24-hrs. of the home visit.

“My goal is to make the entire painting process painless and seamless,” Michael says. “In the end, it’s the customer’s experience that really matters to us and it’s an important part of our marketing.” He believes a happy customer is the best marketing tool available.

“A happy customer will spread the word to their networks, and best of all, they’ll do it for free,” he said.

Bernie Brozek, president of Fresh Coat, said successful business owners like Vasquez appreciate the company’s business model because it brings professionalism to an industry tainted by too many negative images of painters who don’t do the job right.

“Painting is a high-demand industry, and our owners know how important it is to focus on client service because that’s what leads to repeat business and referrals,” he said. “Our business model allows our owners to promote their businesses while the client service managers and painters – employees, never subcontractors – do the projects. That way clients get the best skills of all involved.”

Michael says making his painters successful will ensure his own success.

“I want my painters to be very client-oriented and to go the extra mile to make sure they’re happy with the work. I see it as my job to provide continual, steady employment. I’m excited to be building the company and putting crews together.”

Brozek agrees that Fresh Coat’s structure helps ensure franchise owners success, which is of paramount importance. “We complement their inherent abilities with quality marketing, training and resource materials along with a variety of client assistance programs.”

Brozek says the Fresh Coat philosophy attracts quality professionals. “We’ve found that quality painters want to work for us because we can provide them with a secure future, allow them to use their skills, and provide them with opportunities to build better futures for themselves and their families. They give our clients excellent workmanship on time and on budget.”

Michael adds that the benefits of the Fresh Coat Painters support system is unparalleled and includes a 24/7 call center, proprietary EPIC estimating system, Paint Now-Pay Later same-as-cash financing, Automatic Touch-Up for businesses, and fund-raising opportunities for charities.

The EPIC system has proved extremely helpful, he said. “EPIC is impressive because we provide accurate numbers regarding costs and hours. We’re using a computer to measure and a printer to create a written proposal. It’s about being professional and providing real numbers, not guesswork.”

To learn more about Fresh Coat Painters of Orange County, or to schedule an on-site quote for residential or commercial projects in Orange County and their surrounding communities of Costa Mesa, call 949-599-0800, or visit

About Fresh Coat Painters

Founded in 2004 in Cincinnati, Ohio, Fresh Coat Painters provides services for residential, commercial and governmental customers in more than 100 major cities across the United States and Canada. Fresh Coat is part of the International Franchise Association, the Small Business Association’s Franchise Registry, VetFran and Minority Fran. For more information, call 866-708-9355 or visit


Bernie Brozek
Fresh Coat Painters
888-214-7917 159


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