Jamba Celebrates Opening of Second Location with Jamba Juice Franchisee and Former NBA Star, LaPhonso Ellis

Grand Opening Celebrations Take Place at University Park Mall in Mishawaka, IN

EMERYVILLE, Calif. - (BUSINESS WIRE) - Sep. 6, 2012 - Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand, announced today the opening of its second location through a franchise relationship with ESPN commentator and former National Basketball Association Star, LaPhonso Ellis.

This is the second store for LaPhonso Ellis and his franchise company, Blended Blessings LLC. Ellis’s newest Jamba Juice® store, located in University Park Mall at 6501 North Grape Road, Mishawaka, IN, will offer a menu with more than 30 blended, whole fruit smoothies and fruit and vegetable juices. The location is open during regular mall hours, from 10:00 a.m. to 9:00 p.m. Monday through Saturday and 11:00 a.m. to 6:00 p.m. on Sunday. Ellis also operates a full service Jamba® location in Eddy Street Commons, on the south end of the University of Notre Dame campus. Ellis was on hand yesterday to celebrate the grand opening and greet guests at the University Park Mall location.

“As a former professional athlete, health, fitness and good nutrition have always been a huge part of my success. So when it came to introduce a brand that is focused on healthy living to the South Bend community and Notre Dame, my college alma mater, Jamba provided a perfect fit,” said LaPhonso Ellis, Principal of Blended Blessings, LLC, and Jamba Juice Franchise Owner. “I am thrilled to expand my relationship with Jamba. It’s a dynamic company that is forward thinking and committed to engaging the community to stay active and live a healthy lifestyle.”

LaPhonso Ellis played professional basketball in the NBA for eleven years. After a successful collegiate career at the University of Notre Dame, LaPhonso was drafted by the Denver Nuggets, and was the fifth overall pick in the 1992 NBA draft. He was named to the 1993 All Rookie Team. Following his NBA career, Ellis founded a franchise business, Blended Blessings, LLC, which owns and operates Jamba Juice franchise units.

Ellis plans to open four additional Jamba Juice stores in and around Indianapolis, IN within the next four years, furthering the joint commitment he and Jamba have made to promote healthy living and bring nutritious, great tasting drink and meal options to the region.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of July 3, 2012, there were 783 Jamba Juice store locations globally Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).

Source: Jamba Juice Company

Media Contacts:

For Blended Blessings, LLC
Tracy Hartman
Thartman3@gmail.com

For Jamba Juice Company
Janice Duis
510-596-0100 ext. 7
Corporate Communications
jduis@jambajuice.com

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