New Combined-Concept Johnny Rockets Restaurant Opens In East Harlem

All-American Restaurant at East River Plaza Becomes Part of Area Revitalization

ALISO VIEJO, Calif., Sept. 5, 2012 // PRNewswire // -- Johnny Rockets opened a new 1,250-square-foot restaurant at East River Plaza in East Harlem. The location joins approximately 20 other New York City-area Johnny Rockets restaurants, including four at Yankee Stadium and a location at South Street Seaport - which opened on the company's 25th anniversary last June.

A unique combined-concept venue, Johnny Rockets partnered with Kafeteria Eatery and Sports Bar to offer guests a variety of family-friendly dining and entertainment options. With seating for 85-120 Guests inside and outside, Johnny Rockets shares seating space on the upper level with the sports bar, while Kafeteria's full-service deli is located on the lower level. To further support the community's revitalization efforts, many of Johnny Rockets' employees were hired through East Harlem-based STRIVE to give motivated members of at-risk populations an opportunity to succeed in the workplace and in society.

The new East River Plaza restaurant boasts contemporary architectural elements from the company's new design prototype unveiled earlier this year. "Like the city, our new restaurant is sleek, sophisticated and edgy," explains Johnny Rockets franchise partner Craig Sheikowitz, who previously managed Johnny Rockets restaurants in North Charleston, SC, and Hicksville and Deer Park, NY. "With its vibrant colors, streamlined footprint, and liberal use of chrome, it fits beautifully into this thriving, family-focused community."

"We are excited to have Craig open another Johnny Rockets restaurant in New York, especially in such a high-traffic location," adds John Fuller, CEO of Johnny Rockets. "Through the years, he has shown a great passion for our brand, and we are proud to have him as a franchise partner."

In addition to Johnny Rockets signature menu items, the new restaurant offers appetizers specifically geared to New Yorkers' unique taste preferences. Fried Pickle Spears with Ranch, All-American Sliders, Fried Mac and Cheese Wedges, Rocket Nachos, and Mozzarella Sticks with Marinara join the Hamburgers, American Fries, Shakes and Sandwiches that have made Johnny Rockets such a popular dining destination for more than 26 years.

The new Johnny Rockets East River Plaza restaurant is located at 505 E. 116th Street (212/831-2238) and is open seven days a week from 10:30 a.m. to 11:00 p.m. Guests in a hurry can purchase food at the to-go window on the ground level, while those with a bit more time can enjoy their meals in the dining area on the second floor.

For more information about Johnny Rockets and its franchising opportunities, go to www.johnnyrockets.com.

Photos available upon request.

SOURCE Johnny Rockets

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Dickey's Barbecue Pit®
Since 1941 Dickey's Barbecue PitĀ® has been treating customers to great tasting barbecue and has become a restaurant icon in the process! Now you can...
School of Rock
With more than a decade of experience and over 170 schools throughout North and South America, Africa and Asia Pacific, School of Rock is the leader...
Ziggi's Coffee
There's nothing quite like the perfect cup of coffee. It wakes you up and gets you on the right path. Now, you've got the chance to build a lifestyle...
Big O Tires, LLC
With more than 50 years in the tire and automotive maintenance industry, Big O TiresĀ® is proud to be a world-class leader.
ProSource
ProSource is America's largest wholesale home improvement franchise; a truly unique B2B franchise model. Our owners enjoy strong cash flow with...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)