Wingstop Named Preferred Wings of the University of Miami Hurricanes
Partnership with Hurricane Sports is Newest College Sponsorship for National Chicken Wing Chain
September 07, 2012 // Franchising.com // RICHARDSON, Texas – Just as football season is heating up, Wingstop and the University of Miami announced that the award-winning chicken wing chain is the new Preferred Wings of the Miami Hurricanes.
As a new Official Partner, University of Miami students, alumni and fans will receive exclusive offers and giveaways at the 13 Wingstop restaurants throughout South Florida. Wingstop will also host a VIP pregame tailgate at the Miami vs. FSU showdown in October and co-host the Sideline Club during all home games.
“Wings and sports are a winning combination, and The University of Miami, its students and Hurricane Sports fans are an integral part of the Miami community,” said Rod Stokes, President of the Wingstop South Florida Advertising Cooperative. “Hurricane Sports has one of the most accomplished college athletic programs in the nation. We believe this is a perfect partnership and are excited to join the team and support the university.”
Wingstop has a strong history of successful partnerships with professional and college sports. The concept holds Official Wing status with Grambling State University and the University of Memphis Tigers, as well as the Dallas Cowboys, Los Angeles Lakers and the Los Angeles Dodgers. Hall of Fame quarterback and Fox sportscaster Troy Aikman has served as the company’s spokesman since 2003.
Founded in 1994 and headquartered in Richardson, Texas, Wingstop has more than 500 restaurants open across the United States and Mexico. With a sole focus on chicken wings, the Wingstop menu features 10 wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and Louisiana Rub. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop’s award winning fresh-cut seasoned fries. Wingstop has experienced eight consecutive years of positive sales increases, was named a Top 10 Best Franchise Deal by QSR magazine, and has been voted ‘best wings’ in markets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain’s national spokesman since 2003 and recently joined the Wingstop Board of Directors. Wingstop was acquired in 2010 by affiliates of Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. For more information visit wingstop.com, wingstopfranchise.com or facebook.com/Wingstop.
BizCom Associates PR