September 10, 2012 // Franchising.com // DETROIT – bd’s Mongolian Grill, the popular create your own stir fry restaurant chain where guests “rule the experience,” announced today it has selected Chicago-based Michael Walters Advertising as its Agency of Record (AOR).
“We’re excited to bring on Michael Walters Advertising as a key strategic partner as we continue to grow and develop the bd’s Mongolian Grill brand,” said Brad Russell, Director of Marketing for bd’s Mongolian Grill. “We were impressed by the agency’s passion and fresh approach to delivering creative and captivating branding programs, and we look forward to putting their creative ideas into motion.”
As AOR, Michael Walters Advertising will spearhead all strategic branding and creative as well as facilitate media planning and marketing programs for all of bd’s corporate and franchise locations.
bd’s Mongolian Grill, where guests “rule the experience,” first opened in 1992 in Royal Oak, Mich. bd's unique fun comes from its guests’ ability to create their own "feast" from a variety of choice meats and seafood, fresh veggies & flavor-packed sauces, freshly cooked (Mongolian-style) on a large, flat top grill. The chain has grown to 33 restaurants. Thirty-two locations are based domestically in 11 states, including 14 company-owned and 18 franchise restaurants. In addition, there is one franchise location in Ulaanbaatar, Mongolia. To learn more about bd's Mongolian Grill, visit www.GoMongo.com.
Michael Walters Advertising is a full service advertising agency that focuses on providing marketing communication solutions. MWA’s approach is to develop superior strategic advertising programs that drive results. MWA specializes in marketing strategy, brand development and management, digital marketing, social media, direct marketing, media planning and placement, and production. For more information, visit www.michaelwaltersadvertising.com.
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