Caribou Coffee Continues to Expand its Chicagoland Footprint with Newest Coffeehouse Location

Caribou Coffee Delivers Premium Coffeehouse Experience to Oakbrook Terrace Residents

MINNEAPOLIS, Sept. 10, 2012 // PRNewswire // -- Caribou Coffee Company, Inc. (NASDAQ: CBOU) – the second largest company-owned premium coffeehouse operator in the United States based on the number of coffeehouses – has officially opened its latest coffeehouse location in the bustling and vibrant Oakbrook Terrace Square shopping center.

On Thursday, September 6, 2012, Caribou officially welcomed the Oakbrook Terrace community to its newest coffeehouse located on 17 W 633 Roosevelt Road. A warm, friendly neighborhood environment with unique elements designed to foster community, the location will complement Oakbrook Terrace Square's charming village atmosphere.

"We're very excited for Caribou to join the finest shopping and restaurants in suburban Chicago and introduce new guests to our signature handcrafted beverages and delicious menu offerings," said Alfredo Martel, senior vice president of marketing and product management. "With the fall season underway, the new location will provide a welcoming and comfortable environment for Oakbrook Terrace shoppers to relax, hang out with friends and recharge as they get back into their autumn routines."

Known for providing the highest-quality products and experiences to guests, Caribou remains focused on product innovation and unveiling new offerings within its beverage and food channels. As part of this, Caribou recently introduced revamped menu offerings for fall, including delicious new breakfast sandwiches, a new pumpkin chai and reformulated pumpkin syrup, which was made from real pumpkin and created to enhance Caribou's seasonal handcrafted beverages, all of which will be offered for a limited-time-only at the new coffeehouse in Oakbrook Terrace.

The Oakbrook Terrace Square location joins more than 55 Caribou coffeehouses in the Chicago area and is part of the company's overall plan to open new stores in markets where the brand is already present before proceeding to grow in new regions. Last month, Caribou announced the opening of its first retail location in Jewel-Osco, Chicago's market-leading grocery chain, with plans to open seven additional coffeehouses in Jewel-Osco stores by the end of 2013.

To celebrate its newest coffeehouse location and encourage the Oakbrook Terrace community to spread the word, Caribou is launching a special mobile "Text-to-Win Sweepstakes" and will reward one winner with on-the-house Caribou beverages for the rest of the year. To participate, fans can simply text OAKBROOK to the short code 70626 for a chance to win. Caribou will name one sweepstakes winner for the new location and participants must be residents of Oakbrook Terrace, IL. To learn more about this sweepstakes and view the full contest rules, fans can visit: www.CaribouCoffee.com/Oakbrook.

For more information about Caribou Coffee, please visit Caribou Coffee's Facebook page at www.facebook.com/cariboucoffee or follow Caribou on Twitter at @Caribou_Coffee.

About Caribou Coffee

Founded in 1992, Caribou Coffee Company is one of the leading branded coffee companies in the United States, with a compelling multi-channel approach to their customers. Based on the number of coffeehouses, Caribou Coffee is the second largest company-operated premium coffeehouse operator in the United States. As of April 1, 2012, the Company had 585 coffeehouses, including 174 franchised locations, in 21 states, the District of Columbia and nine international markets. The Company's coffeehouses aspire to be the community place loved by guests who are provided an extraordinary experience that makes their day better. Caribou Coffee provides the highest quality handcrafted beverages, foods and coffee lifestyle items with a unique blend of expertise, fun and authentic human connection in a comfortable and welcoming coffeehouse environment. In addition, Caribou Coffee's unique coffees are available within grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues and e-commerce channels. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award and is committed to operating practices that promote sustainability and environmental protection. For more information, visit the Caribou Coffee web site at www.cariboucoffee.com.

Contact:

Blythe Posner
Ruder Finn, Inc.
(212) 593-6306
posnerb@ruderfinn.com

SOURCE Caribou Coffee Company, Inc.

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