Wyndham Rewards Hotel Loyalty Program Launches in Latin America
September 11, 2012 // Franchising.com // PARSIPPANY, N.J. – Wyndham Rewards®, the world’s largest lodging loyalty program with nearly 7,000 participating hotels, today announced its expansion into countries throughout Latin America, providing its members with broader access to the Wyndham Hotel Group portfolio of brands.
The expansion is part of the program’s strategy to provide Wyndham Rewards members with earning and redemption options in all 66 countries where Wyndham Hotel Group properties are located. The program is currently available in over 50 countries.
The Wyndham Rewards program was most recently launched in Argentina, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Panama and Peru at properties affiliated with the Wyndham® Hotels and Resorts, Howard Johnson®, Ramada®, Microtel Inn & Suites® by Wyndham and Wingate by Wyndham® brands. The program is also available at select TRYP by WyndhamSM properties.
In addition to an expanded portfolio of participating hotels, Wyndham Rewards recently launched a new global rewards catalog, allowing members, in all countries where the program is available, to redeem points for items that are locally relevant to them. Members can redeem their points for rewards such as gift cards to local retailers and tickets to local events.
“We are pleased to provide our members with earning and redemption options at Wyndham Hotel Group properties throughout Latin America in addition to nearly 7,000 hotels around the globe,” said Robin Korman, senior vice president of Loyalty Marketing and Strategic Partnerships. “Our website is available in Spanish, Portuguese and English so that we can provide our members with the convenience and ease of redeeming their points in their language of choice.”
Wyndham Rewards members traveling to any of the newly participating countries from September 27 through November 26, 2012 will be able to earn 5,500 bonus points after two qualifying stays at participating hotels. Further details will be available on September 27, 2012 at www.wyndhamrewards.com.
About Wyndham Rewards
Wyndham Rewards, the guest loyalty program of Wyndham Hotel Group, is the world’s largest lodging loyalty program as measured by number of participating hotels and offers more than seven million active members the chance to earn and redeem points for stays at hotels around the globe.
In addition to free stays, members may redeem their points for hundreds of reward options, including airline travel, resort vacations, event tickets, gift certificates for leading retailers and restaurants and more. Free stays start as low as 6,000 points, while other reward options start as low as 2,200 points. Members may also choose to earn airline or rail miles with over 20 leading carriers. For more information, visit www.wyndhamrewards.com.
About Wyndham Hotel Group
Wyndham Hotel Group is the world’s largest hotel company with over 7,170 hotels and approximately 608,300 rooms in 66 countries under the hotel brands: Wyndham® Hotels and Resorts, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inn & Suites® by Wyndham, Hawthorn Suites® by Wyndham, TRYP by WyndhamSM, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has license agreements to franchise the Planet Hollywood Hotels, Dream® and Night® brands and provide management services globally.
All hotels are independently owned and operated excluding certain Wyndham, Hawthorn Suites by Wyndham and TRYP by Wyndham hotels, as well as certain international Ramada, Days Inn and Super 8 hotels, which may be managed by one of the affiliates of Wyndham Hotel Group. Wyndham Hotel Group is based in Parsippany, N.J. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.
Vice President, Marketing Communications
Wyndham Hotel Group
22 Sylvan Way
Parsippany, NJ 07054