Liquid Nutrition Announces Partnership with Arlene Dickinson

TORONTO - September 12, 2012 - (BUSINESS WIRE) - Liquid Nutrition Group Inc. (“Liquid Nutrition” or “Company”) (TSX-V: LQD.V and LQD.WT) announced today a major partnership with Canadian businesswoman, entrepreneur, author and Dragon’s Den TV personality Arlene Dickinson. The partnership agreement provides Ms. Dickinson with exclusivity in the Alberta marketplace and plans are in development to open multiple stores starting with the first location in Calgary.

The agreement also provides Ms. Dickinson with the rights to open Liquid Nutrition stores in the Halifax market.

“From an investment perspective, it’s very sound, the Liquid Nutrition brand is fresh, new and rapidly expanding. I expect to see fast growth within the next five years,” said Arlene Dickinson from her Calgary office. “Just as important to me is the lifestyle element, Liquid Nutrition offers customers functional beverages to match their active lifestyles. Liquid Nutrition represents the ‘new takeout’, a healthier alternative, and I’m proud to be a part of that movement.”

Arlene Dickinson has served as an independent director on Liquid Nutrition’s Board of Directors since the company was publicly listed in the spring of 2011.

Glenn Young, President, Liquid Nutrition Group Inc. is pleased to see Arlene expanding her role and partnership with Liquid Nutrition.

“Arlene has provided invaluable counsel and direction as an active member of Liquid Nutrition’s Board. It is very encouraging to see her make a substantial investment in the company.”

This partnership agreement also marks an important milestone for Liquid Nutrition, which has now signed partnerships in all primary Canadian markets.

Team Liquid, which is comprised of Steve Nash (NBA), Torah Bright (snowboarding), Russell Martin (MLB), Suzann Pettersen (LPGA), Matt Ryan (NFL), Vincent Lecavalier (NHL) and Nutritionist Elaine Hastings played a major factor in Ms. Dickinson’s decision to invest.

“Having so many prominent athletes behind Liquid Nutrition was very encouraging to see as a prospective investor. I’m confident Team Liquid will help build Liquid Nutrition into a very authentic brand,” added Ms. Dickinson.

Steve Nash, two-time NBA all-star, member of the Los Angeles Lakers and captain of Team Liquid is looking forward to working with Ms. Dickinson.

“Arlene brings a unique combination of business acumen and profile to Liquid Nutrition. I look forward to promoting healthy lifestyle choices and growing the Liquid Nutrition brand with Arlene for years to come,” said Nash from Los Angeles.

With over 70 franchises sold in the past year, Liquid Nutrition is poised to quickly expand its presence in the marketplace. By the end of the 2012 calendar year, 20 Liquid Nutrition stores are expected to be open.

Franchise opportunities are still available in select Canadian, American and global marketplaces.

About Liquid Nutrition Group Inc.

Liquid Nutrition Group Inc. (LNGI) (TSX-V: LQD.V and LQD.WT) is a functional beverage, vitamin and supplement store brand committed to bringing healthy and delicious eating to communities around the world. Through its wholly-owned subsidiary Liquid Nutrition Franchising Corporation, LNGI is currently the franchisor of eight stores located in Montreal, Quebec City and Toronto with franchise commitments and expansion opportunities throughout Canada, the United States, and the Middle East as well as license opportunities internationally. For store locations, business opportunities or more information, please visit www.liquidnutrition.com. Please join Liquid Nutrition on Facebook and follow us on twitter @liquidnutrition.

About Team Liquid

Comprised of pro-athletes and experts in the world of sports, fitness and nutrition, members of Team Liquid were selected based on their personal and professional dedication to healthy active living. To learn more about Team Liquid and view the full roster, visit www.liquidnutrition.com/en/team_lq.php. What Team Liquid has to say about Liquid Nutrition: www.youtube.com/watch?v=da785AGWQqk

Contacts:

Liquid Nutrition Group Inc.
Glenn Young
(905) 815-1112
glennyoung@liquidnutrition.com

Rob Hogan
Communications
(647) 404-4808
rob.hogan@liquidnutrition.ca

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