Moe's Southwest Grill Celebrates Cheese With Free Queso Day September 20

Moe's Is Offering Its Famous Cheese Dip on the House; No Purchase Necessary for One Day Only

ATLANTA, GA - (Marketwire - Sep 12, 2012) - Free Queso Day is back by popular demand at Moe's Southwest Grill® Restaurants on Thursday, September 20. The restaurant franchise featuring fresh, southwest fare is hosting the ultimate celebration of cheese by offering a free six ounce cup of its Famous Queso all day at participating locations, no purchase necessary.

It's hard to resist the hot, flavorful, melted white cheese dip, one of the more popular sides in the Moe's Southwest Grill line-up, which also includes guacamole, beans and rice.

"Free queso day celebrates cheese, but it's also a way to thank our loyal customers," said Paul Macaluso, vice president of marketing for Moe's Southwest Grill. "Last year more than 250,000 guests enjoyed their free cup of queso; we're confident that once you try Moe's Famous Queso, you'll be hooked."

Moe's is giving away cheese in its restaurants, but asking fans to share the cheese online, leading up to the ultimate celebration of cheese on Free Queso Day. Online Moe's fans, at random, can win $10 Moe's Southwest Grill gift cards or Free Queso by sharing their cheesy pictures, pick-up lines, stories, etc., and then tagging it with #sharethecheese.

Alongside Free Queso Day, Moe's is also launching its first system-wide check-in program, allowing guests to check in at multiple locations and reap rewards. Go to www.moes.com/check-in to link foursquare® and/or Facebook® accounts, check-in like normal and then start to receive prizes! Members also have a shot at earning prizes via the Take the Queso to the Banko Sweepstakes. Members are awarded "chips" for various actions, including account activation, completing a member profile, checking in and inviting friends. One grand prize winner will receive a $500 Moe's Southwest Grill gift card and five others will receive $100 Moe's Southwest Grill gift cards.

Head to Moes.com to find a restaurant near you!

About Moe's Southwest Grill

Moe's Southwest Grill is a fast-casual restaurant franchise featuring fresh southwest fare in a fun and engaging atmosphere with over 450 locations in 34 states. At Moe's, each meal is prepared right before your eyes and is served with free chips and salsa, including the Homewrecker burrito, the Billy Barou nachos, and the Close Talker salad. Founded in 2000, Atlanta-based Moe's Southwest Grill was ranked #1 in category in Entrepreneur's Franchise 500 in 2010 and is a Gold Award winner of the 2008 Consumer's Choice in Chains Awards. For more information, visit www.moes.com.

Contact:

Karlie Lahm
404-705-4411

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