Appleton Now Open in Austin, Texas

First of Twenty-Three Branches Opens from Multi-Unit Franchise Deal

September 14, 2012 // // Austin, TX – In December 2011 Appleton Learning announced that Austin, San Antonio and Dallas/Fort Worth, Texas would be home to 23 franchise branches in a multi-unit franchise agreement with Aristotle Holding, LLC. The first Appleton branch in that deal will open Tuesday, September 18 in Bee Cave, Texas with a second branch opening in Westlake Hills in the coming weeks. A total of twenty-three branches will open over the course of five years across the state.

The franchise partners, one of whom is a retired school principal, saw value in the Appleton model, one that appeals to the 21st century learner with personalized academic coaching services and proprietary resources such as the geniuStyle™ program.

“Appleton’s education philosophies, methodologies and territory opportunities made it the right franchise choice for us,” said Jon Plum, Branch Director. “We have a unique opportunity to grow with a young and modern organization and expand the company’s footprint across the southeast and nation.”

Appleton, an education support organization, has redefined the educational support industry with an approach that is proactive and opportunity-based building on the learning personality of individual students. Appleton branches are outfitted with the latest technology such as interactive whiteboards, tablets and a telepresence system that allows for collaboration among students and educators.

Appleton pioneered the use of personality in the learning environment and every student who enrolls at Appleton discovers their unique learning style or geniuStyle™. Appleton’s team of psychology and education experts created the proprietary geniuStyle assessment. There are eight different learning styles calling attention to a student’s informational, social and organizational style.

“Students at all academic achievement levels and grade levels have a place at Appleton,” said Jon Plum, Branch Director. “At Appleton parents and students will find a proactive, opportunity based approach to learning that is focused on long term success and turning average students in to extraordinary students,” Plum adds.

Celebrating their arrival to the Bee Cave community, Appleton will host a grand opening Tuesday, September 18 from 11a.m. – 6p.m. The ceremonial ribbon cutting with the Greater Austin Chamber of Commerce will be held at 1:30 p.m. Experience Appleton for free! Event attendees can register to win a free academic membership as well as a free test prep course.

About Appleton Learning

Appleton Learning is helping the world "Learn Differently" with an individualized approach to learning. Appleton branches, both company and franchise owned, serve individual students with Academic Memberships, Academic Coaching and ACT®, SAT® and PSAT® test prep. Appleton is among the first in the education arena to introduce a membership platform providing full service academic support in the form of homework help, workshops, and academic advising. Appleton has locations across the Southeast and works with a number of school districts. Appleton has received numerous prestigious awards and most recently ranked number 508 on the 2012 Inc. 5000. To learn more about Appleton Learning, including franchising opportunities and school partnerships, visit

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