Home Care Assistance Launches http://www.Senior100.com

As part of an ongoing mission to change the way the world ages, http://www.Senior100.com offers valuable advice about not only living longer, but living well and more productively longer.

Palo Alto, CA (PRWEB) September 14, 2012 - Home Care Assistance, the leading provider of in-home care for seniors, is proud to announce the launch of Senior100.com. The site is one component of a large-scale community outreach and education initiative developed by the company to provide information around healthy longevity to older adults around the world. Lauded in the aging industry as the premier provider of in-home aging adults and driven by an ambitious mission to change the way the world ages, the company is providing a wide spectrum of free resources to the public, from targeted websites to online books to informational webinars and senior yoga classes in select cities. Senior100.com is just one part of this initiative and early response to the site has been extremely positive. The site is designed to provide information to older adults and their loved ones about the types of lifestyle factors that promote healthy longevity. By completing the brief form on the website, individuals will automatically receive a free, downloadable copy of Happy to 102, an award-winning book in the company’s Senior Wellness Series. The book provides useful lifestyle advice to promote healthy longevity, which the company defines as remaining healthy, active, sharp, productive and happy throughout an extensive lifespan.

“Home Care Assistance is proud to offer valuable resources to aging adults and their loved ones around the topics of healthy aging, wellness and quality of life,” said Kathryn Zakskorn, Public Relations and Marketing Manager of Home Care Assistance. “We take our commitment to being an educational resource for older adults very seriously and we are proud to be leading the path for others in the in-home care and aging industries.”

Home Care Assistance is considered an innovator in the in-home care space with their proprietary care model, the Balanced Care Method, that goes well beyond the types of assistance typically provided to include an emphasis on promoting lifestyle factors that contribute to healthy longevity, such as healthy diet, sharp minds and active social ties. With an emphasis on aging in place with in-home care, Happy to 102 unlocks the secrets to longevity and inspires us to live happier, healthier lives at any age.

Home Care Assistance, unique in its evidence-based and science-guided approach to long-term care, wellness and aging, has continued plans to expand its suite of educational materials and outreach activities not only for clients, but for aging adults and their loved ones around the world. Having recently launched an online university for caregivers, the company is offering cutting edge training to reflect current best practices in working with older adults to ensure a consistent, high standard of care.

“Our mission at Home Care Assistance is to change the way the world ages,” said Shadi Gholizadeh, Business Operations Manager of Home Care Assistance. “By providing information about the positive impact that in-home care can have on the lives of aging adults, we hope to promote our vision that seniors can lead fulfilling lives in almost any state of physical or mental ability when given the proper support and resources.”

For more information about Home Care Assistance please visit http://www.homecareassistance.com or call 1-866-454-8346.

About Home Care Assistance

Home Care Assistance is the leading provider of home care for seniors across the United States and Canada. Our mission is to change the way the world ages. We provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in Live-In care. We embrace a positive, balanced approach to aging centered on the evolving needs of older adults. A 2012 Franchise500® Company, Home Care Assistance has received numerous industry awards including Entrepreneur’s Fastest-Growing Franchises and Franchise Business Review’s Top 50. For more information about Home Care Assistance, our services and franchise opportunities, visit homecareassistance.com or franchise.homecareassistance.com.


Kathryn Zakskorn
Home Care Assistance



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