Honest-1 Auto Care Hires Braden Poole as Operations Manager

Seasoned Pro Assumes Key Role in Operational Management of Eco-Friendly Auto Maintenance Chain

September 17, 2012 // Franchising.com // Scottsdale, Ariz. – Honest-1 Auto Care, the only national full-service auto repair and maintenance franchise that is 100 percent ESA® Certified Eco-Friendly, announces the appointment of Braden Poole as Operations Manager. Poole will be responsible for the updating and development of current and new company operations policy, training, and processes.

Poole brings more than 20 years of experience in the automotive industry to Honest-1 Auto Care. Previously with Pep Boys Automotive, Poole most recently served as Divisional Training Director for the South West, where he was responsible for all training and associate development for 123 retail, commercial and service repair centers with more than 3,300 employees. In 2007, Poole was promoted to Area Director in Phoenix, Ariz. where he was accountable for overall sales, profit and operations compliance for seven retail stores, six commercial centers and seven service centers with 69 service bays, as well as 200 managerial, sales and technical associates. Prior to 2007, Poole spent 14 years with what was initially named U-Save Auto Parts, later transitioning into CSK, with positions including Regional Trainer, Regional Recruiter and District Manager.

“Braden has a proven track record in helping companies grow, and his leadership abilities are invaluable to us,” said Rissy Sutherland, Chief Operating Officer of Honest-1 Auto Care. “We are impressed with his experience and very excited to have him on our team.”

Honest-1 Auto Care is a family and female-friendly center, with clean and upscale waiting areas, Internet cafes allowing customers to work while their cars are serviced, children’s play areas so parents can relax, comfortable chairs and couches, HDTV and complimentary custom coffee stations. While offering exceptional service programs for customers to choose from, Honest-1 Auto Care also offers specialized, eco-auto care programs for those who want to play a greater part in helping the environment. An example is the ECO TuneUp® with Eco-360 fuel treatment. Through a partnership with Green Earth Technologies, Honest-1 also sells G-OIL Ultimate Biodegradable motor oil, made completely of renewable animal fats.

Poole enjoys spending time with his three daughters and wife of 23 years and on his off time enjoys racing motocross, riding his mountain bike, fishing, boating and camping. “I’m honored to join a company that is so deeply committed to preserving our environment and dedicated to making our customers’ car maintenance experience as pleasant as possible,” said Poole. “I look forward to contributing to Honest-1 Auto Care’s continued growth and success.”

About Honest-1 Auto Care®

Honest-1 Auto Care® is the only national full-service auto care company that is 100% ESA® Certified Eco-Friendly. Honest-1® leads the industry in numerous eco-friendly initiatives including strict recycling of automotive materials, pollution prevention, resource conservation and offering Eco-Friendly Auto Care® services such as the ECO TuneUp® and ECO Oil Change. In addition to its high environmental standards, Honest-1® has a very unique customer centric approach to the auto care industry providing centers which are family-friendly, characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable leather chairs and couches, big screen TVs and complimentary beverage stations. With 30 locations operating, Honest-1® plans to open 15 more locations nationwide in the next year. Honest-1® was ranked 338 in Entrepreneur magazine’s 2011 “Franchise 500.” Additionally, Honest-1® ranked as one of the top companies in the Lube and Oil News 2011 “Top Oil Change-Plus Chains.” To further show its commitment to the environment, Honest-1 Auto Care partnered with American Forests, the leading nonprofit organization that plants trees for environmental restoration. Honest-1 Auto Care locations nationwide funded the planting of 100,000 new trees through the charitable donation of revenues collected from repair orders, at no additional cost to customers. For more information, visit www.honest-1.com


Heather Youkhana
847-945-1300, ext. 253



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