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Holiday Inn Celebrates its 60th Anniversary By Hiding Diamonds under Guests’ Pillows

September 17, 2012 // Franchising.com // A few lucky guests will find more than chocolate on their pillow when they check into Holiday Inn next week. To celebrate its 60th anniversary, Holiday Inn is placing more than £30,000 worth of sparkling diamonds in hotel rooms across Europe. Guests checking into a room in UK, Spain, Germany, France, Belgium, Netherlands, Russia or Turkey from Monday 1st October 2012 will be in with a chance of finding a cushion cut gem of more than one carat hidden under their pillow.

The Holiday Inn hotel rooms chosen for the diamond drop will be selected at random and consumers can follow www.facebook.com/holidayinn for clues and hints about where the precious stones might be located. Guests can book a room at Holiday Inn at www.holidayinn.com for the chance to win a jewel.

Mike Greenup, vice president marketing Europe, IHG, said “Since opening our first hotel in Memphis in 1952 we’re incredibly proud to have provided 60 years of great service around the world. Hiding diamonds in Holiday Inn hotels is an innovative way to celebrate our anniversary and give something back to our guests. It will be a big surprise for one lucky person in the UK when they check into their bedroom and find the rock sitting under their pillow!”

From the first Holiday Inn hotel in Memphis Tennessee, the brand founded by Kemmons Wilson in 1952, has grown to 3,375 hotels globally across its family of brands, which includes Holiday Inn, Holiday Inn Express, Holiday Inn Resorts and Holiday Inn Club Vacations.

As well as being one of the most recognised brands in the world, Holiday Inn has a rich history of ‘firsts’ for being innovative and improving guest experiences. When launched, it was the first hotel to introduce many things we take for granted today like TVs, in–room telephones, air conditioning, free parking and a full service restaurant at affordable prices. Using insight and guest feedback Holiday Inn has continued to evolve. It was the first hotel brand to allow kids to eat and stay for free and the first to take online bookings.

To find out more visit www.holidayinn.com and www.facebook.com/holidayinn

About IHG (InterContinental Hotels Group)

IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, as well as our two newest brands, EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG also manages Priority Club® Rewards, the world’s first and largest hotel loyalty programme with over 67 million members worldwide.

IHG franchises, leases, manages or owns over 4,500 hotels and more than 666,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc, www.facebook.com/ihg or www.youtube.com/ihgplc.

Contact:

Danielle McGleenan
danielle.mcgleenan@hkstrategies.com
020 7413 3098

Christina Wollen
christina.wollen@hkstrategies.com
020 7413 3015

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