Orange Leaf Frozen Yogurt Introduces New Flavor Featuring Oreo® Cookies

“Cookie Cake” Froyo Celebrates Iconic Cookie’s 100th Birthday

OKLAHOMA CITY - September 17, 2012 - (BUSINESS WIRE) - In celebration of the 100th birthday of the world’s favorite cookie, OREO®, Orange Leaf Frozen Yogurt is proud to announce its newest flavor, Cookie Cake Featuring OREO.

This delicious new flavor was created specially to commemorate the milestone birthday and features a tasty blend of crushed OREO cookies and Orange Leaf’s popular flavors, Birthday Cake and Cookies and Cream. Cookie Cake will be available in participating locations nationwide beginning Monday, Sept. 17. As well, in accordance with the company’s highly customizable dessert experience, OREO cookies continue to be featured as a popular topping at Orange Leaf stores for customers who want to explore other ways to incorporate the OREO flavor into their froyo experience.

“Orange Leaf is proud to have developed its newest flavor in honor of the 100th birthday of OREO,” said Reese Travis, Orange Leaf CEO. “We’ve taken the tradition of dunking your OREO cookie into milk to a whole new level by mixing it directly into our froyo.”

To properly celebrate the 100th birthday, Orange Leaf recommends the following “Birthday Build:” Cookie Cake froyo topped with crushed OREO cookies, chocolate syrup, whipped cream, rainbow sprinkles (representing birthday confetti, of course) and a cherry on top. For fans who prefer a simpler approach, Cookie Cake swirls well with Orange Leaf’s Vanilla or Chocolate froyo.

About Orange Leaf Frozen Yogurt

Orange Leaf Frozen Yogurt is a self-serve, choose-your-own-toppings frozen dessert chain with more than 200 locations from coast to coast. Ranked one of the fastest growing limited service chains by Technomic, Orange Leaf’s pro-franchisee culture encourages owners to become a part of their communities and provides them with the necessary ingredients for success. Orange Leaf offers a multitude of delicious, traditional and original flavors, including no-sugar-added, gluten-free and lactose-free alternatives. Customized with a generous selection of do-it-yourself toppings, Orange Leaf provides an innocent indulgence, self-served in a stimulating atmosphere. For more information and franchise opportunities, visit www.orangeleafyogurt.com, like Orange Leaf Yogurt on Facebook, or follow us on Twitter @myorangeleaf.

About OREO

OREO is the world’s favorite cookie, enjoyed by families and friends in more than 100 countries around the world. As one of Kraft Foods’ 12 “billion-dollar” brands, OREO is the best-selling biscuit of the 21st century with more than $2 billion in global annual revenues. The OREO cookie twist, lick and dunk ritual has become the signature way to enjoy this iconic cookie for many different cultures around the world. OREO has a Facebook community of more than 25 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. OREO ranks among the top five brand Facebook pages in the world. OREO celebrated its 100th birthday on March 6, 2012. OREO and the OREO Wafer Design are registered trademarks of Kraft Foods.

Contact:

GroundFloor Media
Emily Port
303-829-4256
eport@groundfloormedia.com

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