Upscale Craft Beer and Wine Bar Targets Orlando for New Franchise Location
The Brass Tap Headed to Town with Diverse Selection, Live Music and New Jobs
September 17, 2012 // Franchising.com // Orlando, Fla. – Beer and wine enthusiasts in Orlando will soon have another reason to toast their glasses. The Brass Tap, a fast-growing network of craft beer and wine bars best known for its more than 300 craft beers, premium wines and live music, is looking to expand its budding presence in Orlando as a key component to the franchise’s growth strategy. Plans are to open the new location by Q4 2013.
Demographic research partnered with the rapid growth of independent craft brewers and the resulting consumer demand make Orlando an ideal market for further expansion of the franchised concept. The Brass Tap’s franchisee search in Orlando is part of a much larger mission to more than quadruple the number of existing units over the next several years.
“The Brass Tap is all about combining the best selection of beer and wine on the planet with great music and an undeniable culture, and I expect this pairing to be well-received in Orlando,” said James Walker, Chief Development Officer of The Brass Tap. “The growth potential for The Brass Tap is truly limitless in Orlando, and we look forward to becoming an exciting neighborhood hotspot.”
In addition to the brand’s distinctive selection of beer and wine offerings, The Brass Tap should be well-received in Orlando because of the boost it will bring to the local economy. Each location requires 2,000 to 3,000 square feet and will create 10 to 20 new jobs.
In June 2012, Beef ‘O’ Brady’s the 213-unit franchise of family sports pubs and restaurants, acquired the rights to franchise The Brass Tap. Prospective franchise owners will be able to leverage the Beef ‘O’ Brady’s franchisee support team and deep resources within the restaurant and franchise industry.
“The Brass Tap Business model and unit level economics make the franchise opportunity attractive and practical for investors looking for a multi-store development or an entrepreneur who simply wants to own and operate their own business,” said Walker.
For more information about The Brass Tap franchise opportunity, visit www.brasstapbeerbar.com/franchising.
About The Brass Tap
Founded by Jeff Martin in 2007, Tampa, Florida based The Brass Tap is an upscale craft beer and wine bar celebrated for its more than 300 varieties of imports, local craft beers and a large selection of premium wins and cigars. With three open units and 19 signed agreements, The Brass Tap is positioned to quadruple in size in the Southeast and beyond. In June 2012, Beef ‘O’ Brady’s acquired the rights to franchise The Brass Tap.
Fishman Public Relations
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