U-SWIRL'S 31st Location Now Open In Katy, Texas

U-Swirl's First of Ten in Houston Market

HENDERSON, Nev., Sept. 17, 2012 // PRNewswire // - U-Swirl, Inc. (OTCQB: SWRL), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafés, announced today that the 31st U-Swirl Café in the chain has opened for business in Katy, Texas. This is the first of ten planned locations in the Houston area. The store is located 25621 Nelson Way Suite 130 Katy, Texas 77494.

Brother and sister team Randy and Lindsey Palmer are the area developers in Houston Texas. "We are excited to bring U-Swirl to the Katy community," said Randy. He continued, "we look forward to becoming a positive addition to our fine community." Linsey added "We are currently designing our second location which we expect to have opened by the end of this year."

For more information regarding U-Swirl, Inc., go to www.u-swirl.com.

Safe Harbor Statement

This press release contains forward-looking statements regarding the timing and financial impact of U-Swirl, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in U-Swirl's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2011. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. U-Swirl, Inc. undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

Contact:

U-Swirl, Inc.
(O): 702-586-8700
(F): 702-834-8444
info@u-swirl.com

SOURCE U-Swirl, Inc.

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