Eye-Catching Graphics And Virtual Buffet Line Make CiCi’s Pizza Redesigned Website A WebAwards Winner
CiCi’s Pizza engaged Austin-based digital-centric marketing agency nFusion to redesign the fast-growing restaurant chain’s website, with winning results in this year’s WebAwards.
Austin, TX (PRWEB) September 19, 2012 -Texas-based CiCi’s Pizza has won “Outstanding Website” in this year’s WebAwards for the restaurant’s fully redesigned website that offers visitors a virtual taste of the family-oriented, endless pizza, pasta, salad, soup and dessert buffet experience enjoyed across the country. The revamped site offers a visually stimulating experience that captures the variety of the CiCi’s Pizza buffet concept, extends its refreshed branding and features social platform integration for the popular pizza restaurant.
To help effect this digital transformation CiCi’s Pizza turned to Austin-based digital-centric marketing agency nFusion to collaborate on the site redesign. With its wealth of category experience, nFusion was well placed to assist the leading restaurant concept as it continues its impressive growth; CiCi’s Pizza has approximately 550 restaurants in 34 states and continues to expand its operations.
“We’re honored to have helped CiCi’s Pizza bring their brand experience to life in the digital world,” says nFusion CEO John Ellett. “And it’s great to receive acclaim for what has been a truly effective collaboration between CiCi’s Pizza and nFusion.”
The best-in-class website delivers a taste of the in-restaurant experience to judges who clearly enjoyed the virtual stroll along the mouth-watering buffet. Further helping the site grow the restaurant and capture the attention of current and potential guests, cicispizza.com augments, improves and introduces extensions such as social integration and search engine optimization to round out the online experience.
About The WebAwards
Founded by the Web Marketing Association in 1997, the WebAwards is the standards-defining competition that sets industry benchmarks for the best websites based on the seven criteria of a successful website. The goal of the WebAwards is to provide a forum to recognize the people and organizations responsible for developing some of the most effective websites on the Internet today. Beyond validation, entrants benefit from a website assessment by a professional judging panel, which provides specific feedback on how each site ranks against standards of excellence. For more information, visit webaward.org.
About CiCi’s Pizza
Coppell, Texas-based CiCi’s Pizza opened its first restaurant in Plano, Texas, in 1985, and is one of the nation’s fastest growing pizza chains. The family-oriented restaurant, known for its endless pizza, pasta, salad, soup and dessert buffet, has about 550 restaurants in 34 states and has been listed by Zagat and Parents magazine as a top family-friendly restaurant. CiCi’s was recognized by G.I. Jobs as a 2012 Military Friendly Franchise® and by Entrepreneur, which named CiCi’s first in its category on the Franchise 500 list. Nation’s Restaurant News ranked CiCi’s No. 1 in sales and unit growth among pizza chains for the past four years. For more information about CiCi’s, visit cicispizza.com or facebook.com/cicis.
nFusion is an integrated digital-centric marketing agency headquartered in Austin, TX that partners with marketing change agents to revitalize brands, transform their digital presence and accelerate sales. The full-service agency partners with a wide range of B2B and B2C clients across all verticals. nFusion’s work balances traditional media with the latest digital capabilities, always geared to generate results. Clients include AMD, Anheuser-Busch/InBev, BJ’s Restaurants, CiCi’s Pizza, Comerica Bank, Samsung, Sonus Networks and Zimmer Spine. nFusion can be found online at nfusion.com on Facebook at facebook.com/nfusion and on Twitter at twitter.com/nfusion.