September 20, 2012 // Franchising.com // Parsippany, N.J. - Realogy Corporation, a global leader in real estate services, will have more than 15 speakers representing its brands and affiliates at general sessions and breakouts during the 2012 Asian Real Estate Association of America Convention. The annual convention, which expects to draw 1,000 attendees, will be held at the Bellagio in Las Vegas on Sept. 23 – Sept. 25.
“For five years, Realogy has been a sponsor of AREAA, which has proven to be invaluable in helping us understand Asian culture and this important market segment, and network with domestic and overseas contacts to continue to grow our business,” said Alex Perriello, president & CEO, Realogy Franchise Group. “Realogy representatives experienced this first-hand with Sotheby’s International Realty’s participation with AREAA at the U.S. China Real Estate Summit held in three cities across China this past June, when company representatives met with real estate associations, government officials, real estate practitioners and developers.”
This year’s convention theme, “Think Forward – Renew, Reinvent, Reconnect,” is focused around discussion topics such as: the power of Asian-American housing consumers; the real estate outlook; recruiting and retaining top talent; securing small business financing; reinventing your business marketing plan; five steps to starting your own brokerage; buying, selling and managing apartment buildings; creating a 2013 business plan; and, financial benefits of franchising, among numerous others.
AREAA's membership represents a broad array of real estate, mortgage and housing-related professionals that serve the diverse Asian-American market. AREAA is the only trade association dedicated to representing the interests of the Asian real estate market nationwide.
Realogy Corporation, a global provider of real estate services, has a diversified business model that includes real estate franchising, brokerage, relocation and title services. Realogy's brands and business units include Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, The Corcoran Group®, ERA®, Sotheby's International Realty®, NRT LLC, Cartus and Title Resource Group. Collectively, Realogy's franchise system members operate approximately 13,500 offices with 238,500 sales associates doing business in 103 countries and territories around the world. Headquartered in Parsippany, N.J., Realogy is owned by affiliates of Apollo Management, L.P., a subsidiary of Apollo Global Management, LLC, a leading global alternative asset manager.