MISSISSAUGA, ONTARIO - (Marketwire - Sept. 21, 2012) - easyhome Ltd. (TSX:EH), Canada's largest merchandise leasing company, is pleased to announce the opening of its easyhome Lease-to-own store and easyfinancial Services branch in Toronto, Ontario on Saturday, September 22nd, 2012 at 10 am. Conveniently located, side-by-side at 2151 St. Clair Avenue West, the easyhome store features the latest in home furnishings, appliances, electronics and computers through an affordable lease-to-own payment program. The easyfinancial branch offers personal loans of up to $5,000 with terms of up to 36 months. To celebrate this significant milestone easyfinancial is offering the first 25 approved customers an iPod Touch as a welcome gift. easyhome's President and Chief Executive Officer, David Ingram will officially open the store and branch to the community with a ribbon cutting ceremony and grand opening festivities including free refreshments and entertainment for the whole family.
"We are excited to open another easyhome location and especially pleased to be celebrating the opening of our 100th easyfinancial Services location," said David Ingram, easyhome President & CEO. "The easyfinancial brand was inspired by the ever changing landscape of financial lending in Canada. Over the last few years, choices for consumers have been polarized to traditional banking products or payday loans. We believe our installment loan products provides a third alternative for consumers who desire more flexible access than banks and lower borrowing costs than payday loans."
As of September 21st, easyhome Ltd. operated 205 easyhome leasing stores (including 7 consolidated franchise locations), 100 easyfinancial locations and had 47 franchise locations.
easyhome Ltd. is Canada's largest merchandise leasing Company and the third largest in North America, offering top quality, brand-name household furnishings, appliances and home electronic products to consumers under weekly or monthly leasing agreements through both corporate and franchise stores. In addition, the Company offers a variety of financial services, including loans and prepaid cards through its easyfinancial Services business. easyhome Ltd. is listed on the TSX under the symbol 'EH'. For more information, visit www.easyhome.ca.
President and Chief Executive Officer