September 26, 2012 // Franchising.com // Leading greeting card publisher and franchisor, Card Connection, ‘rings the changes’ with its new festive Christmas range. Different box formats, 100 new single card designs plus new gift bags, rollwrap and some display innovations means Christmas is now covered with Card Connection. The new designs will be delivered to retailers across the UK by Card Connection’s team of dedicated franchisees.
“This year our focus has been to improve the product and provide even better value for our retail customers,” explains Michael Johnson, managing director, Card Connection. “Our in-house design team have come up with new formats including variations on box sizes to offer more flexibility and choice and also keep prices keen, which is key in today’s competitive marketplace.
“We are introducing a new ‘triple pack’ which includes three designs and two sizes of quality cards within the box, plus some hand finished boxed cards and a value bumper box containing 30 cards of six different designs,” continues Johnson. “Attention has also been given to our case displays to make them more user friendly for outlets and we have even gone for a tighter roll size for our Christmas rollwap on the same product to help maximise the use of retailers’ space.
“We are also excited about our single card designs,” continues Johnson. “Our new luxury tall format cards have colour inside, plus our handcrafted designs are available for an extra special send and will sit alongside captioned and relations cards covering all the main captions, all at carefully selected price points to maximise sales revenue. Every design is new and we are confident of a very merry Christmas and a prosperous New Year for our retailers and franchisees with our latest festive range!”
Card Connection is part of UK Greetings, which is a subsidiary of the largest publicly owned greeting card publisher in the world and has limited vacancies for franchisees who are keen to run an expanding business. Suitable candidates would ideally have some management experience as, once established, and depending on the size of the territory, they could be expected to employ a small team, operate a small warehouse and have several liveried vans on the road.
Since the franchise network in the UK is complete, the available opportunities now consist of acquiring an already-established territory from an existing franchisee. These vary in price according to their level of development, but start at £20k (+stock) with earnings potential in excess of £50k per annum.
For further information see: www.card-connection.co.uk
Card Connection is one of the UK’s most successful card publishers and is the market leader in the franchised distribution of greeting cards.
The company was established in 1992 and became a Full Member of the British Franchise Association in 1995. It now distributes greeting cards to around 15,000 outlets through its network of 71 franchisees. www.card-connection.co.uk
Grapevine PR Ltd