IHG and International Trade Administration Announce Strategic Partnership to Expand Exporting Opportunities for U.S. Businesses
September 26, 2012 // Franchising.com // ATLANTA and WASHINGTON – InterContinental Hotels Group (IHG) [LON: IHG, NYSE: IHG (ADRs)] and the International Trade Administration’s (ITA) U.S. Commercial Service, part of the U.S. Department of Commerce, today formally announced a strategic partnership designed to increase awareness in the U.S. business community, particularly among small and medium-sized businesses, about exporting and the resources available to help organizations succeed.
“We’re pleased to welcome IHG as a partner in our efforts to strengthen the U.S. economy and support local jobs through expanding U.S. exports,” said Under Secretary of Commerce for International Trade Francisco Sánchez. “With international tourists spending more than $150 billion and supporting 1.2 million American jobs, we look forward to working with IHG to help make the United States the leading tourist destination in the world.”
“We are committed to raising awareness of tourism as an important economic driver and increasing the flow of global tourism. IHG is thrilled to be able to amplify these efforts by becoming the first in the lodging sector to enter a strategic partnership with the U.S. Commercial Service,” said Kirk Kinsell, president, the Americas, IHG. “Providing relevant travel tools and incentives that facilitate international business is another way we, as a global hotel company, can do our part to help small and medium-sized organizations succeed in today’s marketplace.”
This partnership will help achieve the goals of two critical Obama administration initiatives – the National Export Initiative and the National Travel and Tourism Strategy – designed to strengthen the economy and support jobs. It will educate U.S. exporters, particularly small and medium-sized companies, about the benefits of exporting, expanding their exports to additional markets, and the public and private sector resources available to assist them. IHG joins several of the U.S. Commercial Service’s Strategic Partners who have connected more than 1,500 companies to federal export assistance.
IHG and the U.S. Commercial Service’s network of worldwide offices will leverage both entities’ expertise to help make U.S. businesses more export savvy. The U.S. Commercial Service can connect U.S. businesses to the right contacts in the right international markets as well as promote the United States as a tourist destination for international travelers. As a Strategic Partner, IHG will both work to link its existing business partners with the U.S. Commercial Service and help all U.S. exporters to expand to additional markets by assisting with export education and trade events around the world.
With more than 4,500 hotels across 100 countries, IHG can deliver trusted brands that provide a consistent guest experience wherever travelers may go for business or leisure. Tools including IHG’s mobile travel apps provide informational resources unique to the destination to meet the needs of on-the-go international travelers. IHG (InterContinental Hotels Group) is a global hotel company with nine brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, and Staybridge Suites®, Candlewood Suites®, as well as two new brands, EVEN™ Hotels and HUALUXE™ Hotels & Resorts, that are expected to begin serving guests in the U.S. and China respectively within the next two years.
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. U.S. Commercial Service trade professionals in more than 100 U.S. cities and 70 countries help U.S. companies to get started in exporting or to increase sales to new global markets. Visit www.trade.gov/cs to learn more.
About IHG (InterContinental Hotels Group)
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, as well as our two newest brands, EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG also manages Priority Club® Rewards, the world’s first and largest hotel loyalty program with over 67 million members worldwide.
IHG franchises, leases, manages or owns over 4,500 hotels and more than 666,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc, www.facebook.com/ihg or www.youtube.com/ihgplc.
ITA Office of Public Affairs