Appleton Growth Accelerates with Multi-Unit Franchise Agreement

Emerging Education Franchise Concept Adds 21 More Territories to its Growing Franchise Roster

September 27, 2012 // Franchising.com // Huntsville, Ala. – Appleton Learning, an emerging education franchise concept headquartered in Huntsville, Alabama, continues success in the franchising arena. The company recently closed a multi-unit franchise agreement which will add 21 franchise territories to its roster. In its first year of franchising, Appleton secured 29 franchise territories, all in the state of Texas.

With a goal of expanding Appleton’s proven business model and mission of academic coaching and individualized learning, Wisdom Watchers, LLC, has signed on to open Appleton Learning branches in Atlanta. Wisdom Watchers will open three branches in Atlanta this fall – branches will be located in Roswell, Johns Creek and East Cobb. A five year development schedule will result in 21branches serving the Metro Atlanta and nearby areas.

“It’s a strong business model with a smart purpose,” said Charles Stephenson, President and Chief Executive Officer of Wisdom Watchers. “As an emerging franchise concept, Appleton can provide Wisdom Watchers an opportunity to secure attractive markets as well as long term growth into other markets. We can be an integral part in growing the brand nationally.”

Wisdom Watchers, LLC, also see potential areas of opportunity in Savannah, Georgia as well as the Charleston, South Carolina area and the state of Florida.

Glenn Clayton, Appleton Learning Founder and Chief Executive Officer, started Appleton while on full academic scholarship at UAHuntsville. Now the 26 year old Clayton is fulfilling his personal calling to challenge the status quo of education and to be a disruptive force in learning.

“At Appleton it’s about the twenty-first century learner and what they desire academically,” said Glenn Clayton. “They want a more individualized and personalized approach to learning. Our goal is to expand Appleton so that students across our nation can learn differently,” Clayton adds. “Franchise partners like Wisdom Watchers are an important part of that mission.”

In less than twenty months, Appleton has awarded 50 franchises. In September the company celebrated the grand opening of the first franchise branch in Austin, Texas. A second franchise location is set to open in Austin this month.

About Appleton Learning

Appleton Learning is helping the world "Learn Differently" with an individualized approach to learning. Appleton branches, both company and franchise owned, serve individual students with Academic Memberships, Academic Coaching and ACT®, SAT® and PSAT® test prep. Appleton is among the first in the education arena to introduce a membership platform providing full service academic support in the form of homework help, workshops, and academic advising. One of the most unique attributes of Appleton is their proprietary individualized learning program, geniuStyle™, that helps teachers and instructors efficiently and effectively differentiate instruction in the classroom and in one-on-one environments. Appleton has locations across the Southeast and works with a number of school districts. To learn more about Appleton Learning, including franchising opportunities and school partnerships, visit us online. Become a fan on Facebook. Follow Appleton on Twitter.

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