Pizza Hut® To Release Exclusive Christina Aguilera PSA On Hulu To Help Raise Millions For World Hunger Relief
Customers Who Donate $3, $5 or $10 at PizzaHut.com Get a Free Two Week Hulu Plus Subscription
DALLAS, Sept. 27, 2012 // PRNewswire // -- Imagine the ability to donate $3 to help feed two children in need for a week. Or $5 to feed a child for a month. Even $10 that would feed an entire classroom for a day.
Well, imagine no more. Pizza Hut, which through donations has helped feed more than 9 million children worldwide since 2007, is again leading the fight to end world hunger with its annual World Hunger Relief campaign that begins today and continues through Nov. 3, 2012. The company will collect donations in-store and online at PizzaHut.com. Contributions are as follows: $1 (feeds four children), $3 (feeds two children for a week), $5 (feeds a child for a month) and $10 (feeds an entire classroom for a day).
"As the largest pizza company in the world, we can have an impact on global issues and no issue is met with more passion by us than world hunger," said Scott Bergren, Chief Executive Officer, Pizza Hut. "That's why there is one time a year when we look upon our incredibly loyal, and generous, customers to join us in our effort to help stop world hunger."
To increase awareness for the effort, Pizza Hut will debut a 45-second, full-length World Hunger Relief PSA from multi-Grammy Award winner and pop superstar Christina Aguilera exclusively on Hulu and the Hulu Plus subscription service beginning Oct. 1 at HuluPlus.com/PizzaHut.
In addition to the PSA, Pizza Hut consumers who donate $3, $5 or $10 online at PizzaHut.com will receive a free two week trial subscription for Hulu Plus. To find out more about the initiative, visit PizzaHut.com/Hulu.
In addition to online donations, Pizza Hut is encouraging customers to contribute in-store when they visit their neighborhood restaurants. From car washes to concerts, Pizza Hut franchisees and restaurants across the country are hosting community initiatives in support of World Hunger Relief. All donations made during the 2012 World Hunger Relief campaign will benefit the World Food Programme's hunger relief efforts.
"We are excited that Pizza Hut is leveraging its resources along with the Hulu platform to connect their brand with entertainment fans while making a positive impact on world hunger. We are proud to help support this worthy campaign," said Pete Distad, VP of Marketing & Distribution, Hulu.
Yum! Brands' annual fall World Hunger Relief effort is the world's largest private sector hunger relief initiative, spanning more than 120 countries, nearly 38,000 KFC, Pizza Hut and Taco Bell restaurants and over one million employees, to raise awareness, volunteerism and funds for the WFP and others. Every U.S. dollar raised will go directly towards WFP's operations to fight hunger around the world.
Since World Hunger Relief launched in 2007, more than one million of the Company's employees, franchisees and their families have volunteered millions of hours to aid hunger relief efforts in communities worldwide. The effort has raised $115 million for WFP and other hunger relief organizations and is helping to provide 460 million meals and save the lives of millions of people in remote corners of the world.
About Pizza Hut
Pizza Hut, America's Favorite Pizza, delivers more pizza, pasta and wings than any other restaurant. The only pizza company to be named a top ten franchise in 2012 by Entrepreneur Magazine, Pizza Hut began 50 years ago in Wichita, Kansas, and today operates nearly 10,000 restaurants in more than 90 countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). To check out what's new at Pizza Hut visit PizzaHut.com, or keep up with the brand via its social media channels at social.PizzaHut.com.
SOURCE Pizza Hut