September 28, 2012 // Franchising.com // Converse, IN - On Tuesday, October 2nd Circle K will hold a grand opening event to celebrate their new Chester's location in Converse, IN. Members of the community and surrounding areas are invited to stop by and join in on the festivities. Chester the Chicken will be making a special guest appearance. Chester never misses a chance to meet and take pictures with his customers.
This location will serve Chester's on the Fly signature menu items - chicken tenders, chicken biscuits, potato wedges and dipping sauce. They will be running a special promotion - customers can get two chicken biscuits for only $2.22.
Chester's has 15 locations with Circle K throughout the Midwest. Both Circle K and Chester's International are dedicated to customer satisfaction leaving it easy for a great partnership between these two companies. James Venable, Vice President of Store Operations with Chester's International, states, "We are excited to catapult the brand forward through growth with Circle K. The addition of Chester's gives Circle K a differentiation between them and other convenience stores in the area."
Circle K's parent company, Alimentation Couche-Tard Inc. is the leader in the Canadian convenience store industry. In North America, Couche-Tard is the largest independent convenience store operator (whether integrated with a petroleum Corporation or not) in terms of number of company-operated stores. As of April 29, 2012, Couche-Tard had a network of 5,803 convenience stores, 4,216 of which include motor fuel dispensing. More than 60,000 people are employed throughout Couche-Tard's retail convenience network and service centers in North America.
Chester's is a leader of quick serve restaurant (QSR) concepts with more than 1,900 Chester Fried licensed and Chester's franchised locations. Chester's Chicken on the Fly, offers customers a convenient meal solution, giving you more margins all day long! Straight from the freezer - cook it, merchandise it, sell it...LOVE IT! It's that simple. With a minimal investment and little to no labor requirements; Chester's Chicken on the Fly not only offers convenience to customers but the retailers as well. Please check out our website at www.chestersinternational.com.
800-646-9403 ext. 493