Wendy's Bacon Portabella Melt Offers Craveable Tastes that Make You Melt

DUBLIN, Ohio, Oct. 1, 2012 // PRNewswire // - Just in time for cooler temps, Wendy's® new Bacon Portabella Melt cheeseburger has what it takes to make you melt. This latest offering is a savory hamburger with unexpected, superior ingredients that combine to make it Wendy's most indulgent cheeseburger yet!

The new Bacon Portabella Melt starts with Wendy's 100% pure, North American, fresh, never frozen beef* that's topped with fresh cooked, thick-cutApplewood Smoked Bacon, and sauteed portabella mushrooms in a creamy cheddar cheese sauce made with Old English Cheddar giving this cheeseburger a rich, intense flavor. The mouth-watering fresh beef is also topped with American cheese ... and every Bacon Portabella Melt is made fresh to order just like all of Wendy's sandwiches.

"We understand that hamburger lovers crave unique flavor combinations and we constantly challenge ourselves to create new flavor combinations using the best, quality ingredients," said Bob Holtcamp, Wendy's senior vice president of marketing.

Following on the launch of Wendy's Son of Baconator™ and America's current bacon craze, the Bacon Portabella Melt is the latest innovation in a long line of Wendy's bacon offerings. From hamburgers to chicken sandwiches to salads, all of Wendy's menu items with bacon have thick, center-cut Applewood Smoked Bacon that is cooked fresh in Wendy's restaurants every day.

* Fresh beef available in the contiguous United States and Canada.

About The Wendy's Company

The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and company restaurants in the U.S. and 27 countries and U.S. territories worldwide. For more information visit www.wendys.com, or www.aboutwendys.com.

Media Contacts:

Denny Lynch
614-764-3553
Denny.lynch@wendys.com

Amy Robinson
404-879-9126
amy.robinson@ketchum.com

SOURCE Wendy's

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