Blockbuster® Debuts New Latino Genre Movie Section in Select Stores

Select Blockbuster Stores Roll Out More than 60 Hispanic Movie Titles; Launch Special In-Store Festivities in Celebration of National Hispanic Heritage Month

ENGLEWOOD, Colo. - October 2, 2012 - (BUSINESS WIRE) - Blockbuster, a subsidiary of DISH Network Corporation (NASDAQ: DISH), is adding a new Cine Latino movie section in more than 200 stores. The new section will offer classic and new Latino movie titles for viewers of all ages, in a standalone area adorned in celebration of Latino film culture.

Dedicated to celebrating the Latino genre of film, Cine Latino features a wide variety of popular titles, including: “Los Inadaptados,” “El Espiritu,” “2033: Apocalipsis Futuro,” “Pastorela,” “A Paradise Under the Stars,” “Manuela and Manuel” and “Bitter Sugar,” among others. Fans of Eva Longoria will also have the chance to commemorate their shopping experience with a free mini poster with the rental of the DVD “For Greater Glory,” at select stores while supplies last.

DISH and Blockbuster have identified the importance of serving the Hispanic community. DISH Latino, a TV package from DISH, enables customers to watch their favorite television programs in Spanish.

“Blockbuster customers have diverse interests and backgrounds. We value our Hispanic customers and wanted to invest in an area of our stores that not only celebrates the Latino genre of film but also offers a unique shopping experience,” said Blockbuster President Michael Kelly. “National Hispanic Heritage Month reminds us to celebrate Hispanic culture, and we’re celebrating with the debut of our new Latino movie section that showcases some of the best new releases and classics in Latino film.”

At select Blockbuster stores, consumers will have the opportunity to enter the Block Party Sweepstakes for the chance to win a block party with 50 family members and friends, plus a cash prize. Blockbuster customers can enter the sweepstakes now through Oct. 15 in their nearest participating Blockbuster store. In addition to the sweepstakes, Blockbuster will also host a series of fun block parties at select stores in Los Angeles, Houston, Chicago, Dallas and San Antonio to celebrate the launch of the Cine Latino in-store section. Special giveaways and in-store edible treats will be offered to customers at select Blockbuster stores. More information about the sweepstakes is available online at www.blockbuster.com/blockparty.

Follow Blockbuster on Facebook (www.Facebook.com/blockbuster) and Twitter (www.Twitter.com/blockbuster) for new exciting deals, or visit www.blockbuster.com/helloblockbuster for more information or to find a location near you.

About Blockbuster L.L.C.

Blockbuster L.L.C., a subsidiary of DISH Network Corporation (NASDAQ: DISH), is a leader in the movie and game industry in digital and disc rentals and sales. Blockbuster provides convenient access to family entertainment through a variety of channels — by mail via www.blockbuster.com, in almost 900 stores across the U.S., via digital movie downloads using a PC, Blu-ray player, connected TV or portable device, and via Blockbuster @Home through DISH Network - making it easy and convenient to access family entertainment. In addition, stores offer a variety of memberships for every type of movie lover. Blockbuster also offers games for all major gaming devices, including Nintendo DS, Nintendo 3DS, PS2, PS3, PSP, Wii, Xbox and Xbox 360. Focused on ease and convenience, it’s no wonder that Blockbuster serves millions of customers nationally and internationally. Visit www.blockbuster.com.

About DISH

DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH Network L.L.C., provides approximately 14.061 million satellite TV customers, as of June 30, 2012, with the highest quality programming and technology with the most choices at the best value, including HD Free for Life. Subscribers enjoy the largest high definition line-up with more than 200 national HD channels, the most international channels, and award-winning HD and DVR technology. DISH Network Corporation’s subsidiary, Blockbuster L.L.C., delivers family entertainment to millions of customers around the world. DISH Network Corporation is a Fortune 200 company. Visit www.dish.com.

Contact:

Blockbuster L.L.C.
Sara Blue
303-334-3379
Sara.Blue@Blockbuster.com

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